Digital Marketing Manager
4 weeks ago
Job Summary
Villanova University is seeking a highly skilled Marketing Manager to support the development of national, integrated, largely digital recruitment marketing campaigns for a select portfolio of master's programs in highly competitive fields.
The ideal candidate will provide detailed project management support to the Director of Digital Recruitment Marketing by developing and optimizing prospective graduate student lead generation campaigns using digital advertising, website landing pages, social media, and email marketing.
Key Responsibilities
- Collaborate with internal communications teams to maximize campaigns across all media available
- Collect and analyze campaign performance data to ensure the appropriate number of qualified leads are obtained to reach enrollment goals
- Develop and execute analytics for integrated recruitment marketing campaigns
- Manage the development and execution of online advertising platforms
- Report on digital advertising metrics, return on investment, web analytics, email tracking, and overall success of marketing campaigns
Requirements
- Bachelor's degree required
- 4+ years of relevant professional marketing experience, including writing, research, and project management
- Strong project management skills and attention to detail
- Ability to handle multiple projects, priorities, and deadlines in a fast-paced, multifaceted environment
- Proven record of developing, executing and evaluating strategic and tactical marketing and communications plans
Preferred Qualifications
- Bachelor's degree in marketing, communications or English/journalism
- Experience with the Slate platform or a comparable CRM tool
- Experience coordinating and executing photo and video content development
Villanova University is an Equal Opportunity Employer
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