Programmatic Advertising Manager

3 weeks ago


New York, New York, United States GroupM Full time
About Us

GroupM is WPP's media investment group and the world's leading media investment company. We're committed to delivering sustained value for clients wherever they do business. With over $60 billion in annual media investment, as measured by COMvergence, we leverage global scale, expertise, and innovation to generate results for our clients.

The Opportunity

We're seeking an experienced Programmatic Media Manager to join our team. This exciting opportunity will see you take ownership of client's programmatic media strategy and oversee its implementation and day-to-day execution. You'll work closely with cross-functional teams to develop and execute programmatic media plans that drive results for our clients.

Responsibilities

• Develop and execute programmatic media plans using industry-leading media technology platforms.
• Oversee the training and workload of junior team members, ensuring they have the skills and support needed to succeed.
• Work closely with agency teams and publishers to source, evaluate, and implement deals providing high-quality inventory opportunities.
• Collaborate with cross-functional teams to develop and execute programmatic media plans that drive results for our clients.
• Conduct regular analyses to identify performance improvement opportunities within and across campaigns.
• Keep stakeholders updated on campaign and account-level performance via regular reporting and status meetings.

Requirements

• Bachelor's Degree in Business, Analytics, Marketing, Communications, or Advertising; or equivalent professional experience.
• 3+ years working in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
• Familiarity with key programmatic and digital platforms.
• Advanced Microsoft Excel User.
• Experience with databases, visualization tools, or coding languages a plus.
• Exceptional verbal and written skills, organizational skills, and attention to detail.
• Strong presentation skills and comfort presenting to senior stakeholders.
• Analytical abilities and quantitative skills.
• Desire to manage and mentor junior team members; prior management experience a plus.

What We Offer

We offer a competitive salary range of $60,000 - $140,000 based on experience, as well as a comprehensive benefits package, including medical, vision, and dental insurance, significant paid time off, partner discounts, and mental health awareness days.

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