Programmatic Advertising Strategist

4 days ago


New York, New York, United States Cognitiv Full time
About Cognitiv

Cognitiv is a leader in the AdTech industry, dedicated to redefining media buying with our innovative Deep Learning Advertising Platform. Since 2015, we have leveraged cutting-edge technology and data science to transform how brands connect with their customers. Our goal is to bring intelligence to advertising and deliver unparalleled precision, relevance, and impact at scale.

Job Summary

We are seeking a seasoned Product Manager to lead our product strategy, focusing on custom algorithmic solutions to address unique challenges in the evolving digital advertising landscape. As a key member of our team, you will develop a forward-thinking product roadmap, drive innovation in AdTech, and collaborate closely with sales, marketing, and client service teams.

Key Responsibilities
  • Develop a strategic product vision, aligning with company and industry needs.
  • Stay up-to-date on the latest AdTech and algorithm trends, ensuring our solutions remain ahead of the curve.
  • Spearhead the creation and enhancement of innovative AdTech solutions, tools, and platforms.
  • Foster cross-functional collaboration to facilitate harmonized product launches and maximum client value.
Requirements
  • Bachelor's degree in a relevant field; advanced degrees in Data Science, Computer Science, or MBA a plus.
  • A deep understanding of programmatic advertising dynamics and custom algorithms.
  • 4+ years of product management experience, especially within AdTech, with a proven track record in algorithm-based solutions.
Estimated Salary: $160,000-$200,000 per year, plus equity.

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