Marketing Strategist

4 days ago


Costa Mesa, California, United States American Automobile Association Full time
About Us
At the American Automobile Association, we're committed to delivering legendary service and beneficial products that provide our members with peace of mind and value. Our organization is built on a strong foundation of diversity, equity, and inclusion.

We're seeking a talented Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing integrated marketing plans that drive customer acquisition and retention. Your expertise in direct mail, print, and other marketing channels will help us achieve our goals and exceed our members' expectations.

The Role
We're looking for a strategic thinker who can leverage data-driven insights to inform their decision-making. You will work closely with our cross-functional teams to ensure seamless execution of marketing initiatives and deliver measurable results. Your ability to collaborate with stakeholders at all levels will be essential in driving business growth and improving customer engagement.

Responsibilities
- Develop and execute comprehensive marketing strategies that align with our business objectives
- Collaborate with our creative teams to design and develop compelling campaigns that drive customer action
- Utilize advanced analytics tools to track, measure, and report on campaign performance and ROI
- Work closely with our sales and operations teams to ensure alignment and seamless execution of marketing initiatives
- Provide regular progress updates and recommendations to senior leadership to enhance program effectiveness

Requirements
- 7-10 years of experience in developing and managing integrated marketing plans
- Proven success in utilizing marketing databases and research tools to segment and target audiences, analyze campaign performance, and derive actionable insights
- Strong contract negotiation and management experience, with the ability to navigate vendor agreements and ensure optimal value and performance from external partners
- Experience working across diverse industries or markets, adapting strategies to meet unique business needs and challenges
- Familiarity with advanced analytics tools and software to track, measure, and report on marketing campaign performance and ROI

About Our Benefits
We offer a comprehensive benefits package, including health coverage, a 401(K) savings plan with company match, pension, tuition assistance, PTO for community volunteer programs, wellness program, and employee discounts.

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