Workwear Marketing Strategist

4 days ago

Costa Mesa, California, United States VF Corporation Full time

About Dickies

Dickies has been a pioneering force in the world of workwear for over a century. Our passion lies in empowering individuals who shape the world around them, whether they're tradespeople, skaters, or doers.

We celebrate our values of respect, connection, and authenticity, fostering a diverse and inclusive culture that welcomes everyone. Our focus on Diversity, Equity, and Inclusion is at the heart of who we are and what we do.

Job Summary

The Brand Marketing Coordinator role is an exciting opportunity to join our team and contribute to the success of our Global Brand Marketing team. As a key member, you'll be responsible for supporting and driving seasonal initiatives, collaborating with cross-functional stakeholders, and maintaining alignment around key marketing objectives.

Key Responsibilities

  • Attend key marketing meetings and GTM milestones to capture discussion points, next steps, and task ownership; distributing post-meeting summaries to ensure seamless communication.
  • Partner in the integrated development and delivery of Priority 3 seasonal promotional campaigns, working closely with marketing leadership and cross-functional counterparts to develop marketing plans, product alignments, and creative briefs.
  • Leverage consumer and DTC insights to improve promotional briefs, ensuring data-driven decision-making and effective campaign execution.
  • Collaborate with Creative Services throughout the creative production process, guaranteeing timely delivery of promotional asset toolkits to stakeholders.
  • Work closely with Product Merchandising and DTC to accurately incorporate hero styles and key looks in product one-sheets, adapting to changes in style offerings or strategic pivots.
  • Maintain launch date accuracy within the global marketing launch calendar and seasonal marketing plans, regularly auditing and updating these documents to reflect strategic shifts and flighting.
  • Facilitate speed-lane requests (promotions) outside the seasonal story map, working with DTC to ensure accurate and timely execution.
  • Construct outbound promotional messaging to ensure DTC's MAP break strategy is accurately reflected in consumer-facing collateral.
  • Track and deliver seasonal campaign performance reports, partnering with channel partners to capture performance inputs and KPIs for success.

Requirements

  • Familiarity with and passion for the Dickies brand, specifically our line of iconic workwear.
  • Experience working in the workwear and/or fashion lifestyle apparel industry, with a basic understanding of the apparel retail space.
  • Able to interface with unique personalities (brand ambassadors and external agencies).
  • Proficient computer skills, including Zoom, Wrike, Microsoft Suite, Excel, Word, PPT, Outlook.
  • Strong presentation, verbal, and written communication skills.
  • Able to develop collaborative and diverse relationships.
  • Able to work with various counterparts to build seasonal strategies supporting overall business initiatives and goals.
  • Able to work independently and acquire new knowledge as necessary for tasks or projects.
  • Able to manage multiple projects, set goals, and prioritize tasks.
  • 2+ years of experience.

What We Offer

At Dickies, we value our people and strive to create an inclusive environment that welcomes and supports all associates. We offer extensive development and growth opportunities, a competitive compensation package, and a strong benefits package, including medical, dental, vision, and 401(k). Our commitment extends beyond this, focusing on DEI initiatives that promote respect, connection, and authenticity.

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