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E-commerce Business Analyst
2 months ago
illycaffè is a leading Italian family-owned company, founded in 1933 with a mission to offer the best coffee to the world. With a strong commitment to sustainability and quality, the company has adopted a B Corp certification and is recognized as one of the World's Most Ethical Companies.
Key ResponsibilitiesE-tailers Management:
- Oversee revenue generation, advertising, promotions, and product selection for Amazon and other e-tailer channels.
- Assist the e-commerce Marketplace Manager in updating and managing product listings on e-tailer channels and marketplaces.
- Ensure accurate product information and engaging content in collaboration with the e-commerce Marketplace Manager.
Market Research and Analysis:
- Conduct thorough market research to identify trends, competitors, potential business growth areas, and new e-tailer channels.
- Analyze margins and estimate performance metrics to determine appropriate new e-tailer channels and product selection.
- Utilize analytics tools to gather and interpret data related to website traffic and customer behavior.
- Analyze data, prepare reports, and provide insights to enhance the overall e-commerce strategy and performance.
Cross-functional Collaboration:
- Work closely with cross-functional teams, including marketing, logistics, IT, and finance, to ensure seamless e-commerce operations.
- Monitor inventory levels and recommend replenishment based on weeks of supply.
- Explore new ways to expand revenue on e-tailer channels and marketplaces.
- Propose and test emerging e-commerce innovation trends.
- Support the Head of Digital & Commercial Operations and the Ecommerce Marketplace Manager.
Sales Forecasting and Reporting:
- Prepare monthly and weekly sales forecasts.
- Support the Head of Digital & Commercial Operations with MYP & Ops plans.
- Perform ad-hoc reporting to improve channel performance.
- Conduct general analytics.
Qualifications:
- Minimum BA/BS degree in Marketing or Business; MBA is a plus.
- 3+ years of experience selling products through Amazon Vendor or Seller Central, with familiarity in marketing and promotional tactics to increase discoverability and revenue. Experience with other e-tailers like Walmart is a plus.
- Basic understanding of warehouse operations.
- Technical proficiency in relevant software and tools for e-commerce analysis (graphics, Photoshop, Excel, & PowerPoint).
- Strong analytical skills and a clear understanding of retail math.
- Experience in data analysis for e-commerce platforms.
- Knowledge of digital marketing and online retail trends.
- Excellent communication, detail-oriented, time management, and project management skills.
- Awareness of new e-commerce and digital innovations.
- Prior experience managing agencies and vendors.
- Ability to work with cross-functional and global teams to manage projects and achieve goals.