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Insights Strategy Associate Manager
2 months ago
About Us:
World of Good Brands represents a transformative media approach centered on authentic connections. Our portfolio includes brands like Well+Good, Only In Your State, and House of Good, where we leverage expertise, editorial excellence, and immersive experiences to foster a more interconnected community.
We prioritize compassion, inclusivity, and creativity, focusing on the facets of contemporary living that resonate with our humanity. As pioneers in experiential media and commerce, we excel in crafting consumer interactions that seamlessly integrate the physical and digital realms, providing audiences with access from any location and enabling them to carry a piece of the experience with them.
Role Summary:
Are you adept at weaving narratives from data? At World of Good Brands, we seek to uncover significant audience narratives that set our properties apart in the competitive landscape. The Associate Manager for Insights Strategy will lead this initiative daily, pinpointing engaging stories within our extensive audience data and synthesizing external reports. The ideal candidate will possess experience collaborating with various departments, including sales and marketing, to comprehend business requirements and translate them into data-informed strategies. This role is perfect for individuals eager to merge their creative marketing talents with analytical expertise, though it is not strictly a data analyst position.
This role is remote and reports to the Executive Director of Insights Strategy.
Key Responsibilities:
- Assist the Sales team with research and analytics, focusing on audience data, site metrics, market research, and internal consumption statistics.
- Enhance the competitive positioning of WGB properties in relation to other media entities and generate actionable insights to guide presentations, category narratives, and ongoing proposals.
- Leverage marketplace knowledge to develop a competitive advertising sales research strategy.
- Collaborate with the Executive Director to execute category research involving WGB audiences to bolster sales and marketing initiatives.
- Work alongside the Executive Director to convert existing research into materials for the sales team.
- Update and maintain all audience reference materials quarterly.
Qualifications:
What You Bring:
- 2-4 years of experience in a research or data role, preferably supporting a sales organization within a media publishing context.
- Strong understanding of the digital media landscape and industry-specific research.
- Familiarity with both quantitative and qualitative research methodologies.
- Experience with various data types, including site, social, affiliate/commerce, and experiential data.
- Proficient in tools such as Comscore, Quantcast, and Google Analytics.
- Knowledge of brand study tools like Nielsen Brand Lift and Lucid Impact Measurement is a plus, but not mandatory.
Benefits:
- Medical Plan: We provide three distinct options under our Aetna medical plan.
- Dental Coverage: Choose from two dental coverage options.
At World of Good Brands, we take pride in our open vacation policy and additional benefits, including:
- 401k Savings + Company Pension Plan: Access to two retirement plans to secure your financial future.
- Educational Reimbursement: Up to $1,500 annually for educational expenses.
- Parental Leave: 12 weeks of parental leave offered.
- Health Advocate: Our employee assistance program provides access to sessions with a Licensed Professional Counselor for various personal challenges.
Next Steps:
Our recruitment team will review applications promptly. Please note that our team will only reach out from official email addresses.
Compensation:
The starting base salary for this position is $65,000. Actual compensation may vary based on factors such as training, transferable skills, work experience, business needs, and market conditions. The salary range is subject to change and may be adjusted in the future. This role may also qualify for bonuses, benefits, and other perks.
World of Good Brands is dedicated to promoting equal opportunities for all. We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other characteristic protected by applicable law. Our hiring decisions are based solely on qualifications, merit, and business needs. We are also committed to providing reasonable accommodations during the application process for candidates with disabilities.
World of Good Brands is an affiliate of Graham Holdings Company (NYSE:GHC), a diversified holding company with operations in various sectors, including educational services, home health and hospice care, television broadcasting, online and print media, automotive dealerships, manufacturing, hospitality, and consumer internet businesses.
