Retail Marketing Specialist

1 week ago


Virginia Beach, Virginia, United States Anheuser Busch Inc Full time
About the Role

We are seeking a highly skilled Trade Marketing Manager to join our team at Anheuser-Busch Inc. As a key member of our marketing department, you will be responsible for developing and executing retail marketing strategies that drive consumer engagement and sales growth.

Key Responsibilities
  • Develop and Execute Retail Marketing Strategies: Collaborate with cross-functional teams to design and implement retail marketing programs that meet business objectives.
  • Manage Trade Marketing Programs: Oversee the development and execution of trade marketing programs, including point-of-sale materials, promotional premiums, and retail merchandise elements.
  • Build and Maintain Relationships: Foster strong relationships with internal stakeholders, including sales, production, and marketing teams, as well as external partners, such as wholesalers and distributors.
  • Monitor and Analyze Program Performance: Track and analyze the effectiveness of trade marketing programs, identifying areas for improvement and making data-driven decisions to optimize results.
  • Stay Up-to-Date on Industry Trends: Stay current on industry trends, competitor activity, and market conditions to inform marketing strategies and ensure alignment with business objectives.
Requirements
  • Education: Bachelor's degree in Marketing, Management, or related field. MBA preferred.
  • Experience: 3+ years of marketing experience, preferably in a role involved in branding and retail marketing.
  • Skills: Strong understanding of the 3-tier system, target consumer and market demographics, and retail, merchandise, and basic supply-chain management.
  • Soft Skills: Excellent communication and presentation skills, with the ability to establish and maintain effective working relationships with employees and customers.
What We Offer
  • Competitive Salary: A competitive salary that reflects your skills and experience.
  • Flexible Paid Time Off: A flexible paid time off policy that allows you to recharge and pursue your interests.
  • Medical, Dental & Vision Insurance: Comprehensive medical, dental, and vision insurance to support your health and well-being.
  • 401K Up to 6% Match: A 401K plan with up to 6% company match to help you save for your future.
  • Learning & Development Opportunities: Ongoing learning and development opportunities to help you grow and advance in your career.


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