Lead Generation Manager

1 week ago


San Francisco, California, United States Instawork Full time
About the Role

We are seeking a highly skilled Lead Generation Manager to join our team at Instawork. As a key member of our growth team, you will be responsible for driving the continuous improvement of our internal Growth platform. This platform is designed to generate, enhance, score, and distribute leads to our Sales team, supporting revenue generation for Instawork.

Key Responsibilities
  • Identify, prioritize, and execute projects to support our sales efforts by increasing the pipeline contribution from centrally distributed leads and accounts.
  • Build and manage the core components of our leads engine, including new account identification, data enrichment, account scoring and tiering, outbound campaign execution, account distribution, tracking, and reporting of associated KPIs.
  • Identify, evaluate, and implement new tools and technology to increase the accuracy and actionability of our internal data.
  • Manage cross-functional projects with vendors, operations, product, and engineering teams for implementation.
  • Maintain effective relationships with stakeholders.
Requirements
  • Minimum of 4-6 years in a GTM Operations role: Growth, Marketing, Revenue/Sales Ops.
  • Demonstrable skills in project management.
  • Strong analytical skills and data-driven decision-making ability.
  • Strong SQL skills.
  • Familiarity with AI and experience leveraging for GTM use cases.
  • Strong understanding of Salesforce data structures and other GTM systems and vendors.
  • Experience working alongside marketing/sales/operations teams.
  • Excellent communication and interpersonal skills.
About Instawork

Instawork is a mission-driven company that connects businesses with local, hourly professionals. Our digital marketplace fills a critical role in local economies, and we're committed to creating economic opportunity for businesses and skilled professionals. We value diversity on our team and believe that Instawork is stronger when we hire people who make their own unique contributions to our culture.



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