Event Lead Generation Marketing Manager

3 days ago

San Francisco, California, United States SF Fire Credit Union Full time
About the Role

We are seeking a highly skilled and results-driven Event Lead Generation and Campaign Support Marketing Manager to join our team at SF Fire Credit Union. This role is pivotal in generating high-quality leads through strategic event planning and executing targeted marketing campaigns.

Key Responsibilities
  • Develop and implement strategies to generate high-quality leads through brand partnerships & various events, including high-impact, local events, conferences, and networking events.
  • Identify and target key industries and events to maximize lead acquisition.
  • Collaborate with Virtual Branch teams to define lead criteria and ensure alignment between marketing and sales efforts.
Event Management
  • Plan, organize, and execute events from conception to completion, including logistics, content creation, vendor management, and on-site coordination.
  • Develop event promotion strategies and manage pre-event, during-event, and post-event marketing activities.
  • Measure and analyze event performance, including lead generation effectiveness, attendee engagement, and overall ROI.
Campaign Support
  • Oversee the publishing of marketing assets, including email campaigns, social media posts, media posts, online and Mobile Banking banners, website content, and internal communications.
  • Ensure that all campaign assets are aligned with the overall marketing strategy and brand guidelines.
  • Design and execute integrated marketing campaigns to support lead generation objectives, including email marketing, social media, and content marketing.
  • Collaborate with internal creative teams and external agencies to develop compelling campaign materials and messaging.
  • Monitor and report on campaign performance, including lead conversion rates, engagement metrics, and overall campaign success.
Quality Assurance
  • Conduct thorough QA of campaign assets to identify and resolve issues related to content accuracy, design, functionality, and compliance.
  • Implement and maintain QA processes and checklists to ensure high standards of quality and consistency.
Cross-Functional Coordination
  • Collaborate with marketing, design, content, and IT teams to gather requirements, review asset drafts, and ensure timely delivery.
  • Provide feedback to creative and content teams to refine and improve assets before final publication.
Analytics and Reporting
  • Work with our Data Analyst to track and analyze key performance indicators (KPIs) related to lead generation and event success.
  • Generate reports and insights on asset performance to inform future campaigns and improvements.
Stakeholder Management
  • Work closely with internal teams, including sales, product, and creative, to ensure cohesive messaging and alignment on objectives.
  • Manage relationships with external vendors, partners, and stakeholders to ensure smooth event execution and successful partnerships.
Continuous Improvement
  • Stay current with industry trends, best practices, and emerging technologies in event management and lead generation.
  • Propose and implement improvements to enhance lead generation strategies and event execution processes.
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5 to 7 years of experience in event management, lead generation, and marketing campaigns.
  • Proven track record of successful lead generation through events and campaigns.
  • Strong project management skills with the ability to handle multiple tasks and deadlines.
  • Excellent communication skills, including writing, editing, formatting, and proofreading with high attention to detail, and interpersonal skills, with a strong ability to collaborate with cross-functional teams.
  • Proficiency and experience (mandatory) in marketing technologies including marketing automation tools, Salesforce Marketing Cloud and CRM systems, WordPress and analytics platforms (e.g., Alkami, Meta, Google Analytics).
  • Experience with Canva or Adobe Creative Suite is a plus.
  • Creative thinking and problem-solving skills, with a data-driven approach to decision-making.
  • Ability to work independently and take initiative in a fast-paced environment.
What We Offer
  • Competitive compensation and benefits package.
  • 401(k) and Employer Match.
  • Health, Vision, Dental, STD/LIFE/AD&D and Life Insurance.
  • Annual Incentive/Bonus Program.
  • Tuition Reimbursement Program.
  • 11 Paid Holidays + Competitive PTO package.
  • Home & Consumer Loan Program (Discounted Rates).
  • Professional development and training programs.
  • On-demand personal coaching resource.
  • Wellness Program (Discounted Gym Membership).

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