Event Lead Generation Marketing Manager
1 month ago
We are seeking a highly skilled and results-driven Event Lead Generation and Campaign Support Marketing Manager to join our team at SF Fire Credit Union. This role is pivotal in generating high-quality leads through strategic event planning and executing targeted marketing campaigns.
Key Responsibilities- Develop and implement strategies to generate high-quality leads through brand partnerships & various events, including high-impact, local events, conferences, and networking events.
- Identify and target key industries and events to maximize lead acquisition.
- Collaborate with Virtual Branch teams to define lead criteria and ensure alignment between marketing and sales efforts.
- Plan, organize, and execute events from conception to completion, including logistics, content creation, vendor management, and on-site coordination.
- Develop event promotion strategies and manage pre-event, during-event, and post-event marketing activities.
- Measure and analyze event performance, including lead generation effectiveness, attendee engagement, and overall ROI.
- Oversee the publishing of marketing assets, including email campaigns, social media posts, media posts, online and Mobile Banking banners, website content, and internal communications.
- Ensure that all campaign assets are aligned with the overall marketing strategy and brand guidelines.
- Design and execute integrated marketing campaigns to support lead generation objectives, including email marketing, social media, and content marketing.
- Collaborate with internal creative teams and external agencies to develop compelling campaign materials and messaging.
- Monitor and report on campaign performance, including lead conversion rates, engagement metrics, and overall campaign success.
- Conduct thorough QA of campaign assets to identify and resolve issues related to content accuracy, design, functionality, and compliance.
- Implement and maintain QA processes and checklists to ensure high standards of quality and consistency.
- Collaborate with marketing, design, content, and IT teams to gather requirements, review asset drafts, and ensure timely delivery.
- Provide feedback to creative and content teams to refine and improve assets before final publication.
- Work with our Data Analyst to track and analyze key performance indicators (KPIs) related to lead generation and event success.
- Generate reports and insights on asset performance to inform future campaigns and improvements.
- Work closely with internal teams, including sales, product, and creative, to ensure cohesive messaging and alignment on objectives.
- Manage relationships with external vendors, partners, and stakeholders to ensure smooth event execution and successful partnerships.
- Stay current with industry trends, best practices, and emerging technologies in event management and lead generation.
- Propose and implement improvements to enhance lead generation strategies and event execution processes.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5 to 7 years of experience in event management, lead generation, and marketing campaigns.
- Proven track record of successful lead generation through events and campaigns.
- Strong project management skills with the ability to handle multiple tasks and deadlines.
- Excellent communication skills, including writing, editing, formatting, and proofreading with high attention to detail, and interpersonal skills, with a strong ability to collaborate with cross-functional teams.
- Proficiency and experience (mandatory) in marketing technologies including marketing automation tools, Salesforce Marketing Cloud and CRM systems, WordPress and analytics platforms (e.g., Alkami, Meta, Google Analytics).
- Experience with Canva or Adobe Creative Suite is a plus.
- Creative thinking and problem-solving skills, with a data-driven approach to decision-making.
- Ability to work independently and take initiative in a fast-paced environment.
- Competitive compensation and benefits package.
- 401(k) and Employer Match.
- Health, Vision, Dental, STD/LIFE/AD&D and Life Insurance.
- Annual Incentive/Bonus Program.
- Tuition Reimbursement Program.
- 11 Paid Holidays + Competitive PTO package.
- Home & Consumer Loan Program (Discounted Rates).
- Professional development and training programs.
- On-demand personal coaching resource.
- Wellness Program (Discounted Gym Membership).
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Event Lead Generation Marketing Manager
1 month ago
San Francisco, California, United States SF Fire Credit Union Full timeJob OverviewAt SF Fire Credit Union, we're seeking a highly skilled and results-driven Marketing Manager to lead our event lead generation and campaign support efforts. This role is pivotal in generating high-quality leads through strategic event planning and executing targeted marketing campaigns.Key ResponsibilitiesDevelop and implement strategies to...
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San Francisco, California, United States SF Fire Credit Union Full timeJob DescriptionWe are seeking a highly skilled and experienced Event Lead Generation and Campaign Support Marketing Manager to join our team at SF Fire Credit Union. This role is pivotal in generating high-quality leads through strategic event planning and executing targeted marketing campaigns.Key Responsibilities:Develop and implement strategies to...
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