Marketing Analytics Advisor, Commercial
4 weeks ago
We're seeking a seasoned Marketing Analytics professional to join our team as a Marketing Analytics Advisor. As a strategic partner to our marketing organization, you will design, develop, and implement end-to-end marketing analytics solutions to measure the effectiveness of our marketing campaigns across the Commercial Marketing landscape.
Your expertise in data analysis, statistical modeling, and data visualization will help us optimize campaign ROI, inform personalized marketing programs, and drive business growth.
Campaign Performance Measurement :
Develop and maintain a comprehensive framework to measure omni-channel campaign performance, providing actionable insights and recommendations to optimize campaign ROI and inform future marketing strategies.
Marketing Attribution Modeling :
Design and implement advanced marketing attribution models to quantify the impact of marketing efforts on business growth, sales funnel development, and customer acquisition.
A/B Testing and Experimentation : Design, execute, and analyze A/B tests to determine cause-and-effect relationships between marketing actions and business outcomes, informing data-driven decision-making.
Data Integration and Automation : Develop and maintain automated reporting solutions, including dashboards and data visualizations, to deliver timely insights and performance metrics to stakeholders.
Partner with cross-functional teams, including marketing, sales, and data analytics, to drive process efficiencies, scale analytics capabilities, and communicate marketing program performance.
Provide data-driven insights and guidance on the development of buyer journeys, personas, and content consumption strategies based on campaign performance analysis.
To be successful in this role, you will need a Master's or Advanced Degree in a quantitative field such as Statistics, Engineering, Sciences, or equivalent practical experience. Including experience in statistical modeling, A/B testing, Python, and SQL. Additionally, you will need 5+ years of experience with Adobe AEP, RTCDP, CJA, and Marketo Measure, as well as 5+ years of experience with BI Tools such as Tableau, ThoughtSpot, Qliksense, Looker, etc. Cloud Platform Experience is also preferred, particularly in Healthcare, insurance, or financial services. Familiarity with B2B marketing principles and practices is also required.
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