Marketing Director

4 days ago

Jersey City, New Jersey, United States tapyoca, Inc Full time

Job Title: Marketing Manager

Job Summary:

We are seeking a skilled Marketing Manager to lead our marketing efforts at tapyoca, Inc. The ideal candidate will have a deep understanding of marketing principles and digital marketing tactics, with a proven track record of successful marketing campaigns.

Key Responsibilities:

  • Develop and implement comprehensive marketing plans to increase brand awareness and drive customer acquisition.
  • Oversee the creation of marketing materials, including brochures, press releases, and digital content.
  • Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising.
  • Analyze market trends and competitor activities to identify opportunities and develop effective marketing strategies.
  • Coordinate and manage marketing campaigns and promotions.
  • Monitor and report on the effectiveness of marketing campaigns.
  • Collaborate with sales and product teams to align marketing strategies with business goals.
  • Manage the marketing budget and ensure all marketing activities are cost-effective.
  • Build and maintain relationships with media, influencers, and partners.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field; MBA is a plus.
  • 5+ years of experience in marketing, with at least 2 years in a management role.
  • Proven track record of successful marketing campaigns.
  • Strong understanding of digital marketing tools and techniques.
  • Excellent written and verbal communication skills.
  • Creative thinker with strong analytical skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Proficiency in marketing software and tools, such as CRM systems, Google Analytics, and social media platforms.

What We Offer:

  • Competitive salary, benefits package, and employee stock options.
  • Opportunities for career advancement.
  • A supportive, creative, and entrepreneurial work environment.

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