Senior Product Strategy Lead
3 weeks ago
InterEx Group is seeking a highly skilled Senior Manager Product Strategy to lead our Media Mix Modeling (MMM) project. As a key member of our team, you will be responsible for developing and implementing strategic plans to drive business growth and improve sales and marketing analytics.
Key Responsibilities:
- Develop and execute strategic plans to drive business growth and improve sales and marketing analytics
- Lead the development and implementation of Media Mix Modeling (MMM) projects
- Collaborate with cross-functional teams to identify business opportunities and develop strategic plans to capitalize on them
- Provide analytical support to senior leadership to inform business decisions
- Stay up-to-date with industry trends and best practices in sales and marketing analytics
Requirements:
- Experience in running projects with Media Mix Modeling (MMM) / econometric models preferred or related analytical models using multivariate regression or machine learning algorithms
- Skilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, processes, systems and data
- Project management skills and ability to solve complex problems
- Knowledge of Sales & Marketing Analytics for a CPG, solid experience in working on shopper/brand/media marketing insights with internal teams and external agencies
- Knowledge of and experience using key internal and external consumer data sources, such as Consumer panel data, first party (e.g. e-mails, MAIDs), the second party (e.g. Retailer Media, JBP (Meta, Amazon), Retailer scan sale data, technology generated data) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI, Fetch)
What We Offer:
- A dynamic and collaborative work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
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