Marketing Operations Specialist
4 days ago
SmartAcre is seeking a Marketing Operations Specialist to join our team. As a Marketing Operations Specialist, you will be responsible for managing marketing automation tools and platforms, building and optimizing paid campaigns in Google and LinkedIn, and developing and optimizing workflows, email campaigns, and lead nurturing processes.
Key Responsibilities:
- Manage marketing automation tools and platforms (e.g., HubSpot, Marketo)
- Build and weekly optimize paid campaigns in Google and LinkedIn
- Develop and optimize workflows, email campaigns, and lead nurturing processes
- Ensure data integrity and proper segmentation for targeted marketing efforts
- Track and analyze campaign performance, making adjustments to improve ROI
- Create detailed reports and dashboards to communicate campaign performance to stakeholders
Requirements:
- Hubspot management experience is required
- Current knowledge and experience building and monitoring ad campaigns in Google and LinkedIn is required
- Knowledge of email marketing and content best practices
- Time and project management skills to ensure efficiency in tasks
- Clearly articulate and communicate with clients and team members
What We Offer:
- Health, dental, 401k with employer contribution
- Paid maternity and paternity leave; compassionate care
- Performance-based annual bonuses and incentives
- Training & conference stipends
- Paid holidays and PTO upon start
- Remote agency with an office in Allentown, PA
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