Product Marketing Lead

3 days ago


Remote, Oregon, United States Dynata Full time

**About the Role:**

We are seeking an experienced product marketing leader to join our team at Dynata.

As a Product Marketing Director, you will be responsible for articulating the value of our full product portfolio, building compelling product positioning and messaging, and creating sales enablement and marketing campaigns.

The ideal candidate will have 8-10+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms and excellent written, verbal, interpersonal, and presentation skills.

**Key Responsibilities:**

  • Help build the product narrative – Currently, Dynata's materials aren't reflective of our full product / tech offerings.
  • Define GTM strategy, positioning, value proposition, and messaging of existing and new products and solutions.
  • Sales needs assessment – Identify the resource and functional challenges that the various sales teams are having and provide the necessary support in terms of go-to-market support, pitch decks, selling tools, win/loss assessments, etc.

**What We Offer:**

Dynata is one of the world's leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data.

**Compensation & Benefits:**

The estimated salary for this position is $120,000 - $150,000 per year, depending on experience. Additionally, Dynata offers a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.



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