Data Product Marketing Leader
4 days ago
About Dynata
Dynata is a leading single provider of first-party data, with a reach that encompasses 60+ million people globally. We collect individual profile attributes through surveys and offer innovative data services and solutions to bring the voice of the individual to the entire marketing spectrum.
As a Product Marketing Director at Dynata, you will be responsible for articulating the value of our full product portfolio, building compelling product positioning and messaging, and creating sales enablement and marketing campaigns.
- Help build the product narrative by developing and implementing programs to achieve KPIs, ensuring products meet sales objectives and new business targets.
- Define GTM strategy, positioning, value proposition, and messaging of existing and new products and solutions.
- Sales needs assessment – Identify resource and functional challenges that sales teams are having and provide necessary support in terms of go-to-market support, pitch decks, selling tools, win/loss assessments, etc.
- Create sales enablement collateral and tools and educate sales teams on what we offer and how we sell.
- Lead new product launch from strategy, planning to execution.
Requirements
We are looking for an experienced product marketing leader with 8-10+ years of relevant experience in high growth B2B Technology or SaaS platforms. The ideal candidate should have a natural ability to collaborate and drive hands-on tactical execution.
Compensation Package
The salary range for this position is estimated to be between $110K-$140K per year, depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package.
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