Content Strategy Manager

1 week ago

San Mateo, California, United States PlayStation Global Full time
Role Overview:

This is a unique opportunity to work in a team that drives significant impact for players, our partners, and PlayStation, in a fun, fast-paced environment.

This role requires a mix of working across multiple complex projects with limited instructions, critical thinking, strong execution, commercial-mindedness, excellent storytelling, and a proven ability to partner optimally across multiple teams and divisions.

You'll combine quantitative and qualitative analysis to build and lead well-rounded plans while understanding the customer, and the strategic & financial impact of those choices, ensuring the best decision.

Key Responsibilities:
  • Shape the PlayStation Plus content strategy, framework, lifecycle management, and tactics, determining which types of games are included in the service to delight our subscribers, while also crafting substantial value for publishers, supporting the company's commercial success, and helping to evolve the service and benefits over time.
  • Use data to understand player behaviours and shape the content strategy and genre/title targeting.
  • Maintain strong networks across multiple business areas, including content acquisition, engagement, analytics, sales, marketing, third-party relations, and PlayStation Studios, to align strategies, optimise outcomes, and support internal initiatives.
  • Apply customer, commercial, and publisher insights to inform and refine content plans.
  • Develop 1-3 year content strategies and plans that target and engage customer cohorts. Collaborate with partners to build long-term business plans that align with the broader PlayStation strategy.
  • Support a multi-million-dollar content budget, shaping the strategy that defines how we to maximise impact.
Requirements:
  • Experienced in content strategy, analytics, commercial, planning, and performance in gaming, apps, video, music, or subscription services.
  • Strong analytical and numerical skills. Ability to break down complex data and present it clearly and actionably.
  • Proven experience working in impactful teams, ideally in an international or remote working structure. Excellent communication skills for building relationships and influencing cross-functional partners.
  • Ability to think strategically and execute tactically with persistent attention to detail. Adapt quickly and manage multiple projects in a dynamic environment.
  • Knowledge and experience of the digital gaming landscape, key players, and competitive offerings.
  • Ability to drive and prioritise your own workload, reporting clearly to the wider business.

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