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Digital Marketing Strategist

1 month ago

Madison, Wisconsin, United States Compass Innovate Full time
Job Overview

We are seeking a highly skilled Digital Marketing Specialist to drive our online presence and achieve business growth. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, content marketing, social media, and email campaigns.

Key Responsibilities:

  • Develop and execute digital marketing campaigns across various channels, including social media, email, SEO, and PPC.
  • Create engaging content for blogs, social media, email newsletters, and website pages that aligns with our brand voice and marketing objectives.
  • Analyse performance metrics and use data to inform marketing strategies and optimise campaigns.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Manage and grow our social media presence, engaging with our audience and responding to inquiries.
  • Collaborate with design and content teams to create visually appealing and effective marketing materials.
  • Stay up-to-date with industry trends, emerging technologies, and digital marketing tools to continually enhance our strategies.

Requirements:

  • Strong understanding of SEO, PPC, email marketing, and social media platforms.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to generate innovative ideas and strategies.
  • Strong analytical skills and attention to detail.
  • Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.