Digital Experience Manager

4 weeks ago

Madison, Wisconsin, United States UW Credit Union Full time
Digital Experience Manager

UW Credit Union is seeking a Digital Experience Manager to join its team. As a key member of the marketing team, you will be responsible for orchestrating all member-facing digital communications across email, SMS, and web by focusing on user experience, website optimization, and pursuing data-driven optimizations.

This role is responsible for ensuring the digital channels are delivering toward marketing and business goals. You will also be responsible for analyzing digital engagement metrics, developing, recommending, and implementing strategies to increase member engagement. This role partners with our IT team to manage our MarTech stack, including the DXP, CMS, and SFMC systems.

Your Primary Focus:

  • Drive a holistic, connected digital experience across UWCU's web properties and deliver new digital marketing capabilities and web functionalities.
  • Develop a keen understanding of our members and their digital journeys to enable optimized and personalized experiences.
  • Develop new process recommendations and proactively advise Marketing and other cross-functional partners of best practices regarding marketing automation, increasing digital engagement, platform capabilities, and A/B testing.
  • Responsible for customer journey design and orchestration to optimize existing or source new solutions to diminish friction and improve conversion.
  • Oversee the building, deploying, and monitoring marketing programs, such as lead gen, nurture, trigger, and batch campaigns, using Salesforce Marketing Cloud, CDP, and DXP platforms.
  • Develop scalable and sustainable web operations, set priorities, and effectively leverage available resources to drive business-impacting results.
  • In partnership with the Digital Marketing Manager, optimize journey-specific landing pages, website calls-to-action (CTAs).
  • Accountable for annual web roadmap planning and monthly planning efforts that support the annual marketing strategies.
  • Lead Information Architecture (IA) enhancement efforts, including improvements to taxonomy, sitemaps, and structure.
  • Track KPIs and UX metrics regularly with the intention of consistently improving the user experience as well as driving business results.
  • Monitor website traffic and engagement using Google Analytics and use website data to create reports.
  • Partner with IT to support the operation and advancement of MarTech stack.

Qualifications:

  • Associates/bachelor's degree or equivalent experience in Marketing, Technology, Business, or similar degree preferred.
  • 5+ years of marketing automation, digital engagement, and/or business strategy experience, with experience in digital engagement, marketing automation, or Salesforce Sales/Service Clouds.
  • 5+ years' experience in digital technology or digital product development.
  • Salesforce Sales and Marketing Cloud or other marketing automation platform experience required.
  • Experience with MarTech ecosystem capabilities and key attributes, including web, social, mobile, SEO, CRM, is preferred.
  • Proficiency in Microsoft Office tools, including Microsoft Excel, pivot tables, charts, and statistics.

Why Work for UW Credit Union?

Join one of Wisconsin's premier financial institutions, a 2023 Top Workplaces USA and multi-year recipient of Madison Magazine's Best Places to Work, Wisconsin State Journal's Top Workplaces, and Milwaukee Journal Sentinel's Top Workplaces. Receive:

  • 21 days of annual paid time off.
  • 2 weeks paid caregiver leave.
  • 2.5 weeks paid new child parental leave.
  • 2 days paid volunteer time.
  • 11 paid holidays (includes your birthday).
  • 401k company match of up to 5%, plus approximately 4% discretionary match.
  • Generous variable reward bonus.
  • Competitive Medical, Dental, and Vision plans, including domestic partner eligibility.
  • Discounted Bublr membership.
  • Free bus pass.
  • Employee Assistance Program.
  • Hybrid work environment.

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