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Product Insights Analyst

2 months ago

Franklin, Tennessee, United States Pan Asia Resources Full time

Market Research Analyst
Pan Asia Resources is seeking a dedicated Market Research Analyst to enhance our team.

This position focuses on assisting the Product Planning divisions in generating consumer insights that inform the development of innovative products and services.

The Analyst will collaborate with both internal teams and external partners to perform comprehensive market analysis, deliver customer insights, and investigate positioning strategies for product evolution.


Key Responsibilities:

  • Customer Segmentation Analysis
  • In-depth Consumer Interviews
  • Product Evaluation and Testing
  • Competitive Market Analysis
  • Marketing Research Initiatives
  • Post-Launch Assessments
  • Pricing Strategies and Technology Research
  • Foster relationships with stakeholders
  • Analyze research findings and provide strategic recommendations
  • Oversee multiple vendors to ensure quality deliverables
  • Innovate research methodologies

Qualifications:

  • Bachelor's degree with a minimum of 3 years of relevant experience or a Master's degree with at least 1 year of related experience
  • Familiarity with market research tools is preferred
  • Willingness to travel as required
If you have a strong interest in market research and product innovation, this opportunity may align well with your career aspirations. Join us in advancing the future of product development at Pan Asia Resources.