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Digital Channel Consultant

1 month ago

Étreux, Hauts-de-France, United States Axelon Full time
Job Title: Digital Channel Consultant

This is a hybrid role that requires a unique blend of technical and business skills. As a Digital Channel Consultant, you will be responsible for measuring and reporting on campaign performance, providing operational support for highly visible onsite and mobile marketing campaigns, and providing leadership performance updates by channel.

The ideal candidate will have strong organizational, project management, and relationship management skills, as well as experience with workflow management tools and Adobe Experience Platform. You will also have excellent communication and presentation skills, with the ability to work independently and as part of a team.

Responsibilities:
  • Flawless execution of digital marketing campaigns throughout every step of the process
  • Working with team members from various departments to achieve campaign goals
  • Maintaining and establishing routines for optimizing and improving channel management and performance
  • On-time delivery of routine deliverables and performance reports
  • Performance reporting and analysis along with providing recommendations for campaign optimization
  • Identifying and recommending improvements to existing reporting routines
  • Directly interfacing with program manager partners for campaign strategy, development, and platform enhancements
  • Presenting regularly on weekly merchandising forums and monthly business review forums to the entire digital team and partner organizations
Requirements:
  • Strong project management skills
  • Demonstrated success in executing complex, detailed tasks quickly and accurately
  • Ability to work independently, as well as with a team, in a fast-paced environment while consistently meeting deadlines
  • Excellent organizational skills and ability to multi-task efficiently
  • Ability to communicate clearly, effectively, and concisely
  • Proactive, self-starter who shows initiative and ability to drive results
  • Process and systems knowledge used for marketing asset execution
  • Minimum of a Bachelor's degree required
  • Intermediate to advanced Excel and PowerPoint skills required
  • Develop presentation materials
  • Excellent time-management skills
  • Must be detail-oriented
Preferred Skills:
  • Experience analyzing metrics such as Impressions, Clicks, CTR, etc.
  • A/B testing experience
  • Experience calculating statistical significance
  • Adobe Target, Adobe Analytics, Adobe Experience Manager (AEM), Adobe Audience Manager (DMP), Adobe Photoshop knowledge and experience preferred
  • Knowledge of Adobe Experience Platform (AEP) a plus
  • Experience in Workflow Management Tool (JIRA or other) is a plus
  • Understanding of Chrome developer tools and extensions to troubleshooting targeting, tracking, and page tags
  • Experience with mobile marketing is a plus
  • Experience in the financial industry is a plus
  • eCommerce, digital, onsite, interactive media background
  • QA testing and validation experience
  • Content management system experience
  • Optimization within eCommerce or digital marketing
  • Spanish speaker a plus
Minimum Years of Experience:
  • 3-5 years digital marketing execution and performance data management experience, preferably in digital marketing