Product Marketing Lead

3 weeks ago


Pleasanton, California, United States Veeva Full time

About Us

Veeva Systems is a mission-driven organization pioneering industry cloud solutions to help life sciences companies bring therapies to patients faster. With extensive growth potential ahead, we've surpassed $2B in revenue and remain one of the fastest-growing SaaS companies in history.

Our values form the heart of Veeva: Do the Right Thing, Customer Success, Employee Success, and Speed. As a public benefit corporation (PBC), we're legally bound to balance the interests of customers, employees, society, and investors.

We support flexibility for our employees to work from home or in the office, enabling them to thrive in their ideal environment.

We're transforming the life sciences industry, committed to making a positive impact on our customers, employees, and communities.

The Role

We're seeking exceptional product marketing talent to promote highly scalable, true multitenant cloud solutions significantly impacting life sciences. Our focus is on customer satisfaction, employee success, and growth.

The Director of Product Marketing will be a key addition to our growing marketing team, responsible for all messaging and assets supporting demand generation, field enablement, and customer marketing activity. This person will own and develop qualitative and quantitative content, collaborating closely with global Marketing, Product Strategy, Product Management, Sales, and Professional Services to drive Veeva's growth and customer success.

Key Responsibilities
  • Develop an annual marketing plan in collaboration with field marketing.
  • Create go-to-market programs for new offerings, market segments, and geographies.
  • Gain a deep understanding of buyer needs and how Veeva solutions meet those needs.
  • Develop product messaging used across all media and customer engagement channels.
  • Empower sales teams to communicate products effectively to prospective customers.
  • Lead global cross-functional launch and release marketing initiatives.
  • Partner closely with product and market strategy to gain a deep understanding of product vision and upcoming functionality.
  • Build product awareness through PR, article placements, and social media.
  • Proactively identify customer success stories and bring them to life for use in marketing.
  • Create content (e.g., thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace.
  • Maintain a library of sales tools, such as customer presentations and competitive materials.
Requirements
  • 7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions.
  • Able to work independently with minimal management oversight.
  • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging and a persuasive writing style.
  • Strong presentation skills.
  • Ability to lead and influence across functions.
  • Fast learner, detail-oriented, and must enjoy dynamic work environments.
  • Proven ability to build relationships with other teams and across all levels.
  • Self-motivated, innovative, collaborative, creative, and analytical.
  • Strong project management skills with exceptional attention to detail.
  • Proven ability to excel in a dynamic environment.
  • Bachelor's degree.
Compensation

$150,000-$180,000 base salary range.



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