Digital Marketing Operations Director

4 days ago

Pleasanton, California, United States 10x Genomics Full time
About the Role

The Digital Marketing Operations Director is a senior leadership position responsible for driving best-in-class marketing execution. This role oversees the development of processes and procedures for marketing automation, communication capabilities, program execution, data management, and customer lifecycle management solutions.

This individual will lead a team of marketing operations specialists, train and onboard new team members, motivate and inspire the team towards business goals, and facilitate ongoing discussions around team improvement.

Key Responsibilities
  • Develop Strategic Roadmaps: Create strategic and tactical roadmaps for digital marketing operations in alignment with short-term and long-term marketing goals, tying goals to business strategy.
  • Operational Excellence: Establish a foundation of operational excellence, including team design, clear roles/responsibilities, and fit-for-purpose processes.
  • Marketing Technology Ownership: Own marketing technologies, including onboarding and integration of new technologies and yearly review of the marketing tech stack.
  • Data Practices: Develop modern data practices, ensuring high-quality data capture for operations and analytics, familiarity with marketing data aggregation, normalization, and enrichment tools.
  • Customer Lifecycle Management: Build and evolve customer lifecycle management solutions and processes, documenting standard operating procedures.
  • Demand Generation Best Practices: Strong familiarity with Marketo, lead nurturing, and overall demand generation best practices.
  • Process Design: Design processes and solutions with a balance of standardization vs. customization to enable scalable support for stakeholder teams.
  • Audience Identification: Facilitate marketing efforts to identify and segment key audiences, tailoring approach, content, and duration to fit audience needs.
  • Talent Development: Hire and develop digital marketing operations talent.
  • Marketing Operations Advocacy: Evangelize and advocate for marketing operations best practices across global and regional marketing.
Required Skills and Qualifications
  • 6+ years of marketing or other operations experience; 3+ years in growth-stage B2B.
  • Deep hands-on expertise with marketing tools such as Marketo and Salesforce.
  • Strong understanding of the B2B customer lifecycle process.
  • Start-up mindset of extreme ownership and speed.
  • Ability to manage multiple projects in a fast-paced, global environment with meticulous attention to detail.
  • Excellent interpersonal and communications skills adaptable to various audiences and seniority levels.
  • A strong leader with vision and ambition.
Benefits

We offer a comprehensive health and retirement benefit program, an annual bonus program or sales incentive program, and equity grants.

Estimated Salary Range

$160,000 - $216,000 USD per year, based on location and qualifications.

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