Senior Product Marketing Specialist

2 weeks ago


Racine, Wisconsin, United States CREE LIGHTING USA LLC Full time
Job Overview

Cree Lighting is a pioneering leader in the LED lighting sector, dedicated to enhancing indoor, outdoor, and intelligent lighting solutions that benefit society and protect our environment. Our advanced technology ensures dependable performance and value across various sectors, including commercial buildings, educational institutions, municipalities, automotive dealerships, healthcare facilities, and more.

As a values-driven organization, we seek individuals who aspire to integrate with our culture and evolve alongside the business. We prioritize the well-being and satisfaction of our employees, offering a comprehensive benefits package designed to support your health, happiness, and professional development. Our offerings include:

  • Immediate Coverage: Medical, dental, and vision insurance available from the first day of employment.
  • Retirement Benefits: Build your future with a 401(k) plan featuring a company match.
  • Generous Leave Policy: Enjoy three weeks of paid time off accrued in your first year.
  • Onsite Health Services: Access the convenience of an onsite Nurse Practitioner.
  • Family Leave: Take time off to bond with your new family member.
  • Fitness Subsidy: Receive up to $325 annually for gym membership reimbursement.
  • Employee Support Program: Access complimentary therapy sessions and legal assistance through our EAP.
  • Educational Assistance: Pursue further education with up to $5,250 per year in tuition reimbursement.
  • Life Insurance and AD&D: Coverage for both basic and supplemental life insurance, along with Accidental Death & Dismemberment.
  • Identity Protection Services: Enjoy peace of mind with identity theft protection.

The Role

In the capacity of Product Marketing Manager, you will oversee our Indoor Products category, driving revenue and margin growth across diverse product segments. You will serve as the Voice of the Customer, responsible for the launch and management of industry-leading LED lighting products. This role reports to the VP of Product Strategy.

Key Responsibilities

  • Identify opportunities for new product development and enhancements within your assigned product segment.
  • Collaborate cross-functionally with Sales, Marketing, Engineering, Operations, and Customer Service teams to ensure that Cree Lighting maintains a competitive product portfolio, performance, positioning, and pricing aligned with our strategic goals.
  • Engage with internal and external stakeholders to position Cree Lighting for achieving and surpassing revenue and profitability targets.
  • This position requires onsite presence Monday through Thursday, with remote work on Fridays and travel up to 30%.

Qualifications

  • Exceptional communication skills across all levels of the organization, from manufacturing personnel to senior executives.
  • A proven problem solver with a positive attitude and strong follow-up skills.
  • Demonstrated ability to build trust and respect with customers, including executive teams and key stakeholders.

Requirements

  • Bachelor's degree or equivalent experience in Business, Marketing, or Engineering; a Master's degree (MBA) is preferred.
  • 3-5 years of experience in Product Marketing, Product Management, or related fields, with a preference for LED lighting fixture and industry experience.
  • Experience in the Petroleum and/or Indoor Commercial sectors, particularly with lighting products and applications, is highly desirable.
  • Proficiency in Office 365 and relevant software applications.
  • Outstanding presentation and written communication abilities.

Cree Lighting is committed to fostering a workplace culture that values belonging, inclusion, and diversity. We believe that a variety of backgrounds, experiences, and perspectives enrich our organization. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We strive to create an environment where every individual feels valued, respected, and empowered to contribute their unique talents and ideas.



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