Digital Experience Director

3 weeks ago


Lehi, Utah, United States Vasion Full time
Role Overview

Vasion seeks an experienced Digital Experience Director to lead web growth and optimization efforts. This strategic role is responsible for driving comprehensive digital presence, enhancing user experience, and promoting high-converting traffic through website properties.

Key Responsibilities:
  • Develop a holistic global website strategy that aligns with Vasion's business objectives.
  • Oversee website architecture, design, and functionality improvements to ensure seamless user experiences across all devices and regions.
  • Lead the optimization of conversion rates, ensuring key performance indicators (KPIs) such as engagement, lead generation, and customer acquisition are met or exceeded.
  • Ensure websites reflect Vasion's brand messaging, product offerings, and customer journey goals.
  • Manage global initiatives to bring website properties together, establishing governance, standards, and benchmarks for a worldwide organization.
Cross-functional Collaboration:
  • Collaborate with demand generation, integrated campaigns, content marketing, SEO, product marketing, and other stakeholders to integrate websites with marketing campaigns and initiatives.
  • Work closely with design, UX/UI teams to improve website design and user flows.
  • Partner with analytics, sales, and customer success teams to leverage the website as a primary tool for lead nurturing and customer engagement.
SEO Focus:
  • Lead all SEO efforts to optimize global sites for organic search, improving ranking and driving traffic growth.
  • Work with content organization and cross-functional partners on creating and executing landing pages, blogs, and other web content to support growth metrics and marketing campaigns.
  • Advise on content strategies delivering engaging, optimized content tailored to target audiences.
Performance Monitoring & Optimization:
  • Monitor website performance using tools like Google Analytics, heat maps, and user feedback to drive continuous improvements.
  • Implement A/B testing, multivariate testing, and personalization strategies to optimize conversion rates and improve user experience.
  • Use data-driven insights to make strategic decisions about website improvements and marketing initiatives.
  • Set initiatives, KPIs, and milestones, producing regular reports on progress.
Team Leadership & Development:
  • Lead and mentor a high-performing team of web marketers and developers, partnering closely with website designers.
  • Foster a culture of collaboration, innovation, and continuous learning within the team.
  • Manage external partners and vendors as needed for website development, optimization, design, and maintenance.
Budget & Vendor Management:
  • Oversee the website marketing budget, ensuring expenditures align with strategic objectives and deliver a positive ROI.
  • Manage relationships with third-party agencies and vendors to ensure quality and timely delivery of website-related services.
Requirements & Qualifications:
  • Bachelor's degree in marketing, communications, business, or a related field.
  • 8+ years of experience in digital marketing, with a strong focus on website strategy, user experience, and performance optimization.
  • Proven leadership experience, with a track record of successfully managing and mentoring teams, and driving initiatives on cross-functional teams.
  • In-depth knowledge of SEO, SEM, content management systems (CMS), and marketing automation tools.
  • Demonstrated ability to manage complex technical web projects and cross-functional initiatives.
  • Strong analytical skills, with experience in data-driven marketing, performance analysis, and reporting.
  • Expertise in website optimization, A/B testing, personalization, and UX/UI best practices.
  • Excellent communication and project management skills.
  • Experience in SaaS or software industry.
  • Familiarity with web development technologies such as HTML, CSS, JavaScript, and web analytics platforms.
Competencies:
  • A deep understanding of how websites work, expertise in reducing friction, simplifying experiences, and implementing best practices.
  • Strategic thinking with the ability to develop long-term plans and execute tactically.
  • Leadership capabilities with a preference for mentorship.
  • Strong attention to detail and a data-driven approach to problem-solving.
  • Ability to thrive in a fast-paced, dynamic environment with shifting priorities.
About Us

Vasion offers a competitive salary range between $120,000 - $160,000 per year, depending on experience.

We value our employees' well-being and offer a comprehensive benefits package, including flexible work environment, discretionary vacation bonus, paid parental leave, and more.



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