Marketing Data Analytics Lead
2 days ago
We are seeking a seasoned marketing data analytics professional to join our team at Sumitomo Mitsui Banking Corp. As a Marketing Data Analytics Lead, you will be responsible for gathering, analyzing, and interpreting data from various sources to inform marketing and product performance decisions within the banking sector.
This strategic role will enable our marketing team to optimize campaigns, enhance customer segmentation, and increase market share. You will leverage advanced analytics tools and platforms to centralize data, develop actionable insights, and collaborate with cross-functional teams to drive marketing and product effectiveness.
Key Responsibilities:- Collect and analyze data from various sources, including digital marketing campaigns, website analytics, social media platforms, customer surveys, e-commerce platforms, and market research reports.
- Develop and implement robust analytical models to assess the performance of banking products, including pricing analysis and product utilization rates.
- Design and build interactive dashboards and reports to communicate complex data insights to internal stakeholders across various departments.
- Utilize data visualization tools to present findings in a clear, concise, and compelling manner.
- Centralize and maintain all marketing and customer technology analytics and reports.
- Translate complex metrics into concise reports, dashboards, and presentations to inform strategy.
- 7+ years of experience collecting, analyzing, and reporting on marketing data
- Strong background in SQL for data manipulation and analysis
- Proficiency in Google Analytics or similar web analytics platforms
- In-depth understanding of digital marketing campaign strategies and tactics
- Proficiency in MS Excel, Access, PowerPoint, and data visualization and BI tools such as Microsoft Power BI, Tableau, Google Data Studio, etc.
- Experience with Python, or similar tools preferred
- Experience with cloud data technologies (e.g., GCP, AWS, Azure) (a plus)
- Strong project management skills with the ability to handle multiple projects and keep collaboration teams on schedule
- Strong understanding of the banking industry and its evolving landscape (highly preferred)
- Excellent communication and interpersonal skills to effectively collaborate with diverse stakeholders
- A competitive salary range of $127,000.00 to $189,000.00
- An annual discretionary incentive award
- A comprehensive portfolio of benefits
- The opportunity to work with a close-knit and fun-loving team of seasoned financial services professionals
- The stability and capital of being part of the Sumitomo Mitsui Banking Corp Group
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