Marketing Director

1 week ago

Cary, North Carolina, United States Carolina Family Estate Planning Full time
About the Role

We are seeking a highly skilled and experienced Marketing Director to join our team at Carolina Family Estate Planning. As a key member of our executive leadership team, you will be responsible for developing and executing a comprehensive marketing strategy to drive business growth and client acquisition.

The ideal candidate will have a proven track record of successfully growing B2C professional service firms using direct response techniques, with a strong understanding of all aspects of direct response marketing. You will be a creative and strategic thinker, with excellent communication and people management skills.

Responsibilities will include:

  • Developing and executing a strategic marketing plan to meet the firm's defined business plan goals
  • Closely monitoring results against objective KPIs and providing weekly updates to the Executive Team
  • Leading and growing a marketing team to help execute the strategic marketing plan
  • Managing marketing resources, including vendors, staff, projects, and assignments
  • Conducting quality audits of vendor work to ensure campaign success
  • Partnering with the Sales Team and Director of Client Relations to ensure their success
  • Managing various marketing media and campaigns, including social media, written content, audio/video content, direct mail, and direct response marketing
  • Managing resources, including internal and external content creators, videographers, video editors, podcast managers, and other individuals who assist with creating and distributing audio and video content
  • Creating specific goals and managing the tracking and reporting of revenue and new clients
  • Creating a plan to pivot quickly when necessary and having a plan B in case something does not work as intended

Qualifications include:

  • A proven track record of successfully growing B2C professional service firms using direct response techniques
  • Strong interpersonal skills with excellent communication and people management skills
  • Competence as a creative writer with an eye for great emails, video content, and landing pages that create direct response action
  • Self-motivation and self-direction to achieve the firm's goals
  • Ability to multitask, adhere to deadlines, and have a strong sense of urgency to create positive results
  • Strong ability to create systems for tracking marketing metrics and using those metrics to make marketing recommendations/decisions
  • Demonstrated creative problem-solving skills
  • Excellent knowledge of basic office programs, marketing computer software, and online applications

We offer a comprehensive benefits package, including medical, vision, dental, short and long-term disability, life insurance, PTO, paid holidays, and a retirement match up to 3% after 90 days. The total compensation and benefits package will be discussed in greater detail during the interview and onboarding process.

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your resume and a survey link will be sent to you. We look forward to hearing from you.

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