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E-commerce Business Insights Analyst

2 months ago

Bozeman, Montana, United States W L Gore and Associates, Inc Full time
About the Role:

We are seeking a highly skilled and experienced E-commerce Business Insights Analyst to join our team of business insights partners at W L Gore and Associates, Inc. As an E-commerce Business Insights Analyst, you will play a crucial role in promoting data-driven decisions and improving the overall effectiveness and efficiency of our e-commerce and marketing operations.

Key Responsibilities:
  • Support the Marketing and E-commerce Teams: Provide comprehensive insights on marketing campaign performance and customer behavior through regular reporting on a weekly and monthly basis.
  • Enhance Reporting Efficiency: Automate existing workflows and dashboards to improve reporting efficiency and scalability.
  • Data Quality and Validation: Proactively pursue data quality, troubleshoot data validation, and ensure the reliability of data analysis.
  • Cross-Functional Collaboration: Collaborate with E-commerce, Marketing, Merchandising, and Finance teams to align on business goals, KPIs, and strategies.
  • Data Pipelines and Integrity: Develop and maintain data pipelines between Big Commerce, Big Query, and Looker, ensuring a seamless flow of data and maintaining data integrity.
  • Complex Data Structures and Models: Implement complex data structures and models in Looker and/or PowerBI to create interactive dashboards and visualizations that provide actionable insights for marketing, merchandising, and e-commerce decisions.
  • Data-Driven Strategic Insights: Work closely with the Performance Marketing Team to provide data-driven strategic insights to optimize campaigns and improve total website ROI.
  • Industry Trends and Best Practices: Stay up to date with the latest trends and best practices in data analysis, marketing analytics, and e-commerce industry, and leverage this knowledge to drive continuous improvement.
Required Qualifications:
  • Bachelor's degree in Data Science, Statistics, Mathematics, Business Analytics, or a related field.
  • Minimum of 2 years of experience in website, e-commerce, and/or digital marketing analytics, or other business intelligence field.
  • Experience working with premium consumer brands and a deep understanding of digital metrics, analytics, and performance measurement.
  • Experience writing custom calculations with data visualization tools such as PowerBI, Looker, or Tableau.
  • Strong attention to detail and commitment to data accuracy and quality.
  • Proven ability to collaborate with cross-functional teams and work effectively in a fast-paced, dynamic environment.
  • Ability to comprehensively understand relevant industries, consumer mindsets, and seasonal trends.
  • Ability to travel up to 5%.
Desired Qualifications:
  • Experience with Google Marketing Platform applications.
  • Proficiency in SQL, Python, or other relevant programming languages.
  • Familiarity with website data layer architecture.