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Senior Public Relations and Communications Manager

2 months ago

Tysons Corner, Virginia, United States MicroStrategy Incorporated Full time
Job Overview

MicroStrategy Incorporated is at the forefront of transforming businesses into intelligent enterprises through innovative data solutions. We pride ourselves on matching talented individuals with dynamic projects that challenge their skills and creativity. As a leader in enterprise analytics and mobility software, MicroStrategy empowers organizations to make informed decisions and revolutionize their operations.

Position Summary

The Senior Manager of Public Relations and Communications is essential in shaping the public image and increasing the visibility of our organization. This role involves the development, management, and execution of a forward-thinking public relations strategy, ensuring that all initiatives are executed within budget and on schedule to maximize effectiveness.

Key Responsibilities
  • Strategic PR Development: Formulate and implement a comprehensive public relations strategy that aligns with the organization's overarching goals, ensuring that each campaign enhances our brand reputation.
  • Media Monitoring: Conduct regular assessments of media coverage to understand public sentiment and brand perception, providing insightful reports to the leadership team to adapt strategies as needed.
  • Campaign Leadership: Drive impactful public relations and media outreach campaigns that resonate with our target demographics, reinforcing our market position.
  • Content Strategy: Collaborate closely with the social media team to create and maintain a strategic content calendar that supports our public relations goals, ensuring cohesive messaging across all platforms.
  • Content Production: Oversee the creation and distribution of diverse content, including press releases, editorial articles, and internal communications, ensuring clarity and alignment with our brand voice.
  • Event Management: Organize and execute high-profile public relations events, whether within the corporate framework or at significant industry gatherings.
  • Media Relations: Build and nurture strong relationships with agency partners and establish a network of journalists, influencers, and media outlets to secure favorable coverage and position our organization as an industry leader.
Candidate Profile

The ideal candidate will be a strategic thinker with a demonstrated history of success in public relations and media communications. You should possess exceptional writing and editing abilities, a talent for storytelling, and the capacity to manage multiple projects effectively. Your contributions will ensure that our organization's message not only reaches but resonates with our intended audience, advancing our mission and objectives.

Qualifications
  • 7+ years of experience in Public Relations, with at least 3 years in the software industry.
  • Outstanding verbal and written communication skills.
  • Proficient in agency management.
  • Strong creative writing capabilities.
  • Experience in software technology is essential.
  • Analytical mindset with strong problem-solving skills.
  • Thorough understanding of industry best practices; agency experience is a plus.
  • Excellent project management skills, with proficiency in collaboration tools.

MicroStrategy is an Equal Employment Opportunity and Affirmative Action employer.