Principal Market Development Specialist

5 days ago


Los Angeles, California, United States Medtronic Full time
About the Role

We are seeking a highly skilled Market Development Consultant to join our dynamic team at Medtronic. As a key member of our RDN Field Market Development Team, you will play a critical role in shaping and leading local market development by supporting the hypertension patient journey to ensure the right patients have access to this therapy.

Key Responsibilities
  • Implement and pilot the strategy for the organization, ensuring alignment with broader organizational launch and therapy objectives
  • Lead clinical data and hypertension program planning discussions with administrators and physician stakeholders to enable and streamline the pathway to care for patients
  • Identify key stakeholders to create partnerships with Interventional Cardiologists, HTN specialists, and hospital executives to develop awareness within the service line to champion HTN care
  • Understand customer needs and recommend approved HTN and customer program initiatives to support stakeholder objectives
  • Utilize the RDN customer relationship management software to input and track activity for quarterly productivity reporting
  • Oversee and manage pilot and therapy awareness activities to the local budget allowance
  • Develop recommendations and engage hospital marketing to create program enhancements and best practices for the broader launch
  • Collaborate with local sales and clinical counterparts and field-based reimbursement specialist team members to identify and deliver solutions that meet customer needs
  • Gain a deep understanding of hypertension awareness initiatives and customer programs to ensure alignment of materials, programs, solutions, data, and resources that support strategy and activity
  • Partner with the sales team, sales leadership, and marketing on customer expansion strategies and opportunities to reach new physicians
  • Support and exemplify a strong culture for the MDS team, centered around collaboration, customer orientation, ethics, and execution
  • Participate in targeted Association and Society Events related to Market Development areas of opportunity
  • Maintain compliance, administrative, and expense requirements within the guidelines of Medtronic
Requirements
  • Bachelor's Degree
  • 7+ years of experience in marketing, program or market development work, sales, or sales support role (5 years with Advanced Degree)
  • Ability to travel up to 50% of the time
About Medtronic

At Medtronic, we push the limits of what technology, therapies, and services can do to help alleviate pain, restore health, and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.



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