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North America Marketing Director

2 months ago

Franklin Springs, Georgia, United States Ignite Human Capital Full time
Job Title: North America Marketing Manager

Job Summary:

The North America Marketing Manager plays a pivotal role in the commercialization and marketing of our orthodontic portfolios, encompassing medical devices and services. This position involves overseeing and implementing marketing strategies for both digital and traditional orthodontic devices, with a strong focus on revenue growth, market penetration, and successful product implementation.

Key responsibilities include providing strategic guidance to sales and marketing teams by planning and executing marketing initiatives, enhancing brand awareness, and positioning. The manager will also develop pricing strategies to optimize profits and market share, identify new customer segments, support lead generation, create promotional materials, and design advertising campaigns.

Additionally, the position will involve budgeting, expenditure management, and supporting R&D and product portfolio management efforts.

Essential Duties and Responsibilities:
  • Collaborate closely with the sales team to enable them to achieve commercial objectives by providing effective sales tools, collateral, and messaging.
  • Analyze the market positioning and strengths of key competitors.
  • Share market intelligence with relevant stakeholders.
  • Conduct market research and utilize planning tools to inform decision-making.
  • Assist in designing and implementing market research projects.
  • Articulate the value of product lines to customers.
  • Understand key industry products and services.
  • Contribute to the development of product lifecycles for the portfolios.
  • Research new markets, opportunities, and segments for product development.
  • Identify critical elements of a product's value proposition that need evidence and support.
  • Execute commercialization plans to attract new customers or expand existing categories.
  • Organize company conferences, trade shows, and major events.
  • Develop an effective KPI strategy for the business.
  • Foster an environment that encourages personal growth and development.
  • Hold team members accountable for delivering excellent results with passion, energy, and commitment to business priorities.
  • Collaborate cross-functionally to achieve business objectives.
Requirements:
  • Bachelor's degree in marketing, business, or communications.
  • Experience in developing marketing campaigns, strategies, and plans.
  • Familiarity with online marketing, including social media and content marketing.
  • Understanding of public relations.
  • Advanced communication skills.
  • Ability to adapt quickly to change.
  • Proven success in marketing or sales roles.
  • Confident, driven, and dynamic personality.
  • Entrepreneurial mindset with a keen eye for emerging opportunities.