Digital Transformation Director

4 weeks ago


Louisville, Kentucky, United States PMI (Project Management Institute) Full time
Director, E-Commerce & Web

Project Management Institute (PMI) is seeking a seasoned E-commerce and Web Director to lead our digital transformation efforts. As a key member of our Global Marketing leadership team, you will be responsible for shaping our digital landscape, driving online revenue growth, and ensuring an exceptional user experience across PMI.org and designated digital platforms.

Key Responsibilities:
  • Develop and execute a comprehensive e-commerce strategy that aligns with PMI's business goals and enhances online sales.
  • Lead a team and collaborate cross-functionally to achieve e-commerce and web objectives.
  • Stay current with industry trends, emerging technologies, and competitive landscape to identify growth opportunities.
  • Implement effective merchandising strategies and product recommendations to drive online sales.
  • Optimize the checkout process and reduce cart abandonment rates.
  • Utilize data analytics tools to track and report on e-commerce performance, identifying trends and areas for improvement.
  • Make data-driven decisions to optimize the user experience, increase conversion rates, and maximize ROI.
  • Ensure efficient allocation of resources to achieve ROI goals and maximize profitability.
Requirements:
  • 15+ years of experience in e-commerce leadership roles with a proven track record of driving online sales growth.
  • Bachelor's degree in Business, Marketing, or a related field. Advanced degree preferred.
  • Strong understanding of e-commerce and digital marketing.
  • Proven track record of overseeing a growing e-commerce business with clear actions and results.
  • Analytical mindset with the ability to use data to make informed decisions.
  • Experience driving operational excellence in MarTech, identifying and executing opportunity areas to create efficiency, remove obstacles, or create improved systems, processes, and approaches to the business.
  • Experience overseeing digital marketing strategy and optimizing paid campaigns to generate sales leads while improving Customer Acquisition Costs.
  • Experience working cross-functionally in an agile, dynamic, and customer-centric environment.
  • Excellent communication, collaboration, presentation, and negotiation skills.
What We Offer:
  • An excellent total package, with compensation and benefits based upon your geographic location.
  • Skill development opportunities, to help you grow now and into the future.
  • Access to a global network, to enrich your professional experience.
  • Flexible options to help balance work time and your time.
  • Award and bonus opportunities.


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