Marketing Director, Global Travel Retail Strategy

2 weeks ago

Louisville, Kentucky, United States Heaven Hill Brands Full time
Marketing Manager, Global Travel Retail

**Job Summary**

Heaven Hill Brands is seeking a seasoned Marketing Manager to lead our Global Travel Retail efforts. This role is responsible for developing and executing marketing strategies and initiatives to drive brand awareness, customer engagement, and sales growth across various travel channels, with an initial focus in airports and cruise lines.

**Key Responsibilities**

* Develop comprehensive marketing plans and campaigns tailored to the unique needs and characteristics of the travel retail environment, aligning with overall business objectives and brand positioning.
* Work closely with the brand team on new product development specific for the various channels.
* Collaborate with internal stakeholders to develop and execute impactful brand activation initiatives, promotions, and events within travel retail locations.
* Develop channel-specific marketing programs and materials to support sales efforts and enhance brand visibility in airports, cruise terminals, and other travel retail outlets.
* Work closely with the digital marketing team to prepare social media marketing, email campaigns, and online advertising, reaching and engaging travelers across digital channels.
* Support the merchandising team to develop compelling point-of-sale materials, displays, and product presentations that drive sales and showcase brand identity in travel retail environments.
* Conduct regular market research, competitor analysis, and consumer insights studies to identify trends, opportunities, and threats within the travel retail sector, informing strategic decision-making.
* Manage the marketing budget for the channel, ensuring efficient allocation of resources and maximizing ROI across all marketing initiatives.

**Requirements**

* Bachelor's degree in Marketing, Business Administration, or a related field.
* Minimum of 5 years of experience in brand/corporate marketing, with at least 3 years in luxury and/or travel retail.
* Strong understanding of shopper marketing and how to bring brands to life.
* Excellent written and verbal communication skills.
* Proven negotiating skills.
* Strong analytical skills.
* Problem-solving and organizational skills.
* Proven track record of success in developing and implementing marketing strategies and campaigns that drive sales and brand awareness.
* Strong understanding of digital marketing principles and platforms, with hands-on experience in managing digital marketing campaigns.
* Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
* Creative thinker with a passion for storytelling and brand building, coupled with strong analytical skills and attention to detail.
* Excellent communication, presentation, and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
* Flexibility to travel occasionally within the Americas region and internationally as needed.

**Preferred Qualifications**

* Five years international marketing experience in travel retail, luxury retail, or consumer goods industry.
* MBA preferred.
* Proficiency in a second language preferable.

**Work Environment**

While performing the duties of this job, the employee is occasionally required to stand, walk, use hands and fingers to handle or feel objects, and use of computer, and reach with hands and arms. The employee must occasionally lift and/or move up to 20 pounds.

**Benefits**

* Paid Vacation
* 11 Paid Holidays
* Health, Dental & Vision eligibility from day one
* FSA/HSA
* 401K match

Heaven Hill Brands and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status, or any other legally protected characteristic.

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