Retention and Loyalty Marketing Specialist

3 days ago


Atlanta, Georgia, United States Michael Page Full time
Job Title: Retention and Loyalty Manager

We are seeking a highly skilled Retention and Loyalty Manager to lead our efforts in creating and executing strategies that drive customer loyalty and increase retention rates. The ideal candidate will have a deep understanding of retention marketing strategies, exceptional analytical skills, and a passion for the beauty industry.

Key Responsibilities:
  • Develop and implement comprehensive retention and loyalty strategies to enhance customer lifetime value.
  • Analyze customer data and behavior to identify trends, insights, and opportunities for engagement.
  • Create and manage loyalty programs that reward and incentivize repeat purchases and brand advocacy.
  • Collaborate with cross-functional teams (e.g., Product, Sales, and Customer Service) to ensure a cohesive customer experience.
  • Monitor and report on key performance metrics, adjusting strategies as needed to meet business goals.
  • Design and execute targeted lifecycle marketing campaigns, personalized offers, and other communication strategies to nurture customer relationships.
  • Conduct A/B testing and other experiments to optimize retention strategies and improve overall effectiveness.
Requirements:
  • 4+ years of experience in retention marketing, with a strong preference for experience in loyalty programs.
  • Proven track record of developing and executing successful customer retention strategies, particularly in the DTC or beauty industry.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Proficient in marketing automation tools, CRM systems, and analytics platforms.
  • Creative mindset with a passion for beauty and a customer-centric approach.
What We Offer:
  • A dynamic, fast-growing team that values innovation and creativity.
  • A flexible work environment with the option for full remote work or hybrid model in Los Angeles.
  • A competitive salary and benefits package.
  • The opportunity to make a significant impact on our brand and customer experience.
  • Unlimited PTO.
  • Equity.
  • Benefits and 401K.


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