Marketing Analytics and Insights Manager

3 weeks ago


Arlington, Virginia, United States 2U Full time
Job Description
We are seeking an experienced Marketing Analytics and Insights Manager to join our team. As a senior-level professional, you will oversee the monthly paid digital marketing strategy and budget for global programs. Your expertise will ensure accurate management of spend, day-to-day optimization of program health, and proactive identification of trends and discrepancies.

Key Responsibilities:
  • Develop and manage the monthly paid digital marketing strategy and budget for global programs.
  • Collaborate with leadership to set program goals and objectives.
  • Use data to identify trends and discrepancies, recommending strategies to improve program health.

Requirements and Qualifications:
  • Bachelor's degree in business, economics, or math-related field (or equivalent experience).
  • 4-7 years of experience in marketing, analytics, or relevant business using data to solve problems.
  • Working knowledge of Excel, SQL, and data visualization tools like Tableau.
  • Experience working with media engines and web analytics tools.

Benefits:
  • Comprehensive benefits package, including medical, dental, and vision coverage.
  • Generous paid holidays and leave policies, including unlimited PTO.
  • Free snacks and drinks in-office.

Salary Range: $80,000 - $89,000 per year.

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