Analytics and Reporting Expert

2 days ago


Arlington, Virginia, United States Convergenz Full time
About Convergenz

We are a forward-thinking organization dedicated to leveraging technology to drive business growth and innovation.

Our team is passionate about delivering high-quality solutions that meet the evolving needs of our customers.

We are committed to fostering a culture of collaboration, creativity, and continuous learning.

Job Requirements

We are seeking an experienced Analytics and Reporting Expert to join our team.

The successful candidate will be responsible for tracking website traffic across multiple user roles, analyzing data trends, creating reports and dashboards for stakeholders - including leadership, and measuring the effectiveness of communication campaigns.

This role will involve working closely with business and IT stakeholders to enable holistic and accurate tracking and reporting of user engagement with the Employee Benefits website.

The Analytics and Reporting Expert will assess current analytics efforts, implement recommended changes, and work with business and IT stakeholders to enable holistic and accurate tracking and reporting of user engagement with the Employee Benefits website.

Key Responsibilities
  • Assess current analytics efforts, implement recommended changes, and work with business and IT stakeholders to enable holistic and accurate tracking and reporting of user engagement with the Employee Benefits website.
  • Analyze website data and trends to identify areas for improvement.
  • Develop tracking strategies for multiple user roles and applications, ensuring clean and segmented data collection.
  • Recommend how best to track based on stakeholder needs.
  • Implement and manage tags, triggers, and variables using Google Tag Manager.
  • Create custom events and guide stakeholders on tracking capabilities based on their desired report outcomes.
  • Track and measure website traffic and performance metrics.
  • Generate dashboards and reports displaying site metrics gathered using GA4.
  • Instruct and guide IT on how best to implement tracking and ensure accurate data collection.
  • Test to validate proper implementation of analytics tracking.
  • Address technical issues that may affect data accuracy or website performance.
  • Create and present detailed reports on website performance and user behavior.
Requirements
  • Bachelor's degree in marketing, statistics, computer science, or a related field.
  • Previous experience in web analytics and data mining and analysis.
  • Experience with Google Analytics 4 (GA4) including Google Tag and Tag Manager.
  • Experience with Looker Studio or other reporting tools.
  • Strong knowledge of SQL for querying large data sets.
  • Experienced or specialized in developing in-depth analytics reports and dashboards using advanced tools like Tableau or Power BI.
  • Knowledge of event-based tracking, cross-domain tracking and enhanced user groups.
  • Strong verbal and visual communication skills to present technical concepts in an approachable/digestible manner and explain insights and recommendations.
  • Excellent attention to detail and accuracy.
  • Ability to work effectively with different teams, including IT and business groups.

Estimated Salary: $85,000 - $110,000 per year.


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