Senior Product Marketing Strategist, Insurance Solutions

7 days ago


Rockville, Maryland, United States CoreLogic Full time

At CoreLogic, we're driven by a mission to revolutionize the property industry through innovative solutions. As a leader in property intelligence, we empower our customers with unparalleled precision and insights. Join our team as we strive to create a thriving global property ecosystem.

About the Role

This is an exciting opportunity to shape the go-to-market strategy for our insurance restoration contracting product line. As Senior Product Marketing Strategist, you'll work closely with cross-functional teams to define and execute high-impact marketing programs that drive awareness, demand, and adoption of our products. Your expertise will be pivotal in creating compelling content, conducting market research, and ensuring our products resonate with target customers.

Key Responsibilities:
  • Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements, aligning with product roadmaps.
  • Positioning & Messaging: Craft clear, compelling, and differentiated product positioning and messaging that resonates with target audiences, ensuring consistency across all marketing and sales materials.
  • Market Research & Competitive Analysis: Conduct research to understand market trends, customer needs, and competitor activities, refining positioning, messaging, and product features.
  • Content Development: Produce high-quality content, including product collateral, blog posts, case studies, website copy, email campaigns, sales presentations, and more, leveraging expertise with marketing tools and platforms.
  • Sales Enablement: Partner with sales teams to create tools, training, and resources that enable them to sell the product effectively and confidently.
  • Cross-functional Collaboration: Work closely with product, sales, customer success, and marketing teams to ensure a unified approach to product marketing.
What You'll Need

To succeed in this role, you'll need:

  • Bachelor's degree in Marketing, Business, or a related field (MBA a plus).
  • 2+ years of experience in product marketing, with a proven track record of managing go-to-market strategies and executing successful B2B product campaigns.
  • Strong strategic thinking, excellent written and verbal communication skills, and experience with digital marketing tools, CRM platforms, and analytics software.
Compensation and Benefits

We offer a competitive annual salary range of $63,900 - $70,000 USD, depending on your qualifications and experience. Additionally, you'll enjoy a comprehensive benefits package, including health, dental, and vision insurance, 401(k) matching, and paid time off.



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