Senior Brand Strategist, Mid-Range Hotels

15 hours ago


Rockville, Maryland, United States Choice Hotels Full time
About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is a leading lodging franchisor with nearly 7,500 hotels across the globe, offering a range of accommodations from limited service to full-service hotels.

We are united by the belief that tomorrow will be better than today for our associates, company, and franchisees. With a focus on supporting entrepreneurial dreams, we empower our over 18,000 franchise owners to succeed.

Job Overview

We are seeking a seasoned Senior Brand Strategist to join our Core Brand Strategy organization. As a key member of the team, you will drive brand strategy and performance initiatives, collaborating closely with cross-functional partners to deliver exceptional experiences for guests and increase owner and consumer satisfaction.

Responsibilities
  • Brand Strategy Development: Work with senior leaders to develop and execute brand strategies, ensuring alignment with corporate business objectives and portfolio strategy.
  • Cross-Functional Collaboration: Partner with development, finance, marketing, openings services, and design & architecture teams to represent the brand, review development materials, and maintain brand integrity throughout the sales planning and execution lifecycle.
  • Performance Analysis: Monitor and track brand performance, directing cross-functional teams in custom analyses to identify new opportunities and ensure brand goals are achieved.
  • Business Case Development: Contribute to the development of executive-ready deliverables detailing the drivers of brand performance and present business cases to strengthen the brand's competitive position.
Requirements

To succeed in this role, you must have at least 7 years of experience in brand management, strategy, or management consulting, with a strong track record of success in translating organizational strategy into business plans and execution.

You should possess excellent leadership skills, analytical and problem-solving abilities, and strong verbal and written communication skills. Additionally, proficiency in Microsoft Office and ability to travel up to 25% of the time are required.

Benefits

We offer a comprehensive benefits program, including medical, dental, and vision coverage, leave and paid time-off, financial benefits for retirement and health savings, employee recognition programs, discounts at Choice hotels worldwide, and more.



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