Marketing Specialist
3 days ago
Informa Markets is seeking a highly motivated and organized Marketing Specialist - Event Coordinator to join our team. As a key member of our marketing team, you will be responsible for collaborating with the team to build and nurture audience engagement for various trade show events.
Main Responsibilities:
- Work with the team to design, document, and execute programs for marketing and audience development activities.
- Coordinate with multiple departments, including Design, Production, Web, Sales, and Marketing Services.
- Point of contact for attendee and exhibitor related promotions, including social media, banner ads, onsite signage promotions, and more.
- Project manage website build outs and edits in coordination with marketing, events, web, and content teams.
- Coordinate and execute social media for trade show events and content brands.
- Coordinate and execute paid media and re-targeting campaigns for events and content brands.
- Nurture, grow, and update audience reach lists from Eloqua, including registered trade show attendees and exhibitors.
- Manage customer referral programs and supporting marketing initiatives.
- Work onsite at Health & Nutrition trade shows and industry events, supporting social media and other event marketing needs.
- Code and merge new audience lists, including directories and purchased lists.
- Manage house advertising reservations with program managers.
Requirements:
- 2+ years of marketing experience with online/digital marketing, audience development, and audience segmentation.
- Proficient in Microsoft365, including Word, PowerPoint, and Excel.
- Excellent verbal and written communications skills.
- Strong attention to detail and proactive behavior and attitude.
- Outstanding project management skills.
- Excellent organization, planning, multi-tasking, and time management skills.
- Ability to work independently and with a team in a fast-paced work environment.
- Familiarity with Eloqua, Adobe Experience Manager (AEM), WordPress, Adobe Analytics, Dreamweaver, Photoshop, Google AdWords, AdRoll, Social Media channels, and Salesforce.
What We Offer:
- Competitive salary range of $60,000 - $65,000 depending on experience.
- Opportunity to work with a high-quality team and contribute to the success of Informa Markets.
- Professional development opportunities, including training and learning programs.
- Flexible work arrangements and a supportive work environment.
- Access to a range of benefits, including paid parental leave, competitive benefits, and more.
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