Marketing Specialist

3 days ago


Phoenix, Arizona, United States Informa Markets Full time
Job Title: Marketing Specialist - Event Coordinator

Informa Markets is seeking a highly motivated and organized Marketing Specialist - Event Coordinator to join our team. As a key member of our marketing team, you will be responsible for collaborating with the team to build and nurture audience engagement for various trade show events.

Main Responsibilities:

  • Work with the team to design, document, and execute programs for marketing and audience development activities.
  • Coordinate with multiple departments, including Design, Production, Web, Sales, and Marketing Services.
  • Point of contact for attendee and exhibitor related promotions, including social media, banner ads, onsite signage promotions, and more.
  • Project manage website build outs and edits in coordination with marketing, events, web, and content teams.
  • Coordinate and execute social media for trade show events and content brands.
  • Coordinate and execute paid media and re-targeting campaigns for events and content brands.
  • Nurture, grow, and update audience reach lists from Eloqua, including registered trade show attendees and exhibitors.
  • Manage customer referral programs and supporting marketing initiatives.
  • Work onsite at Health & Nutrition trade shows and industry events, supporting social media and other event marketing needs.
  • Code and merge new audience lists, including directories and purchased lists.
  • Manage house advertising reservations with program managers.

Requirements:

  • 2+ years of marketing experience with online/digital marketing, audience development, and audience segmentation.
  • Proficient in Microsoft365, including Word, PowerPoint, and Excel.
  • Excellent verbal and written communications skills.
  • Strong attention to detail and proactive behavior and attitude.
  • Outstanding project management skills.
  • Excellent organization, planning, multi-tasking, and time management skills.
  • Ability to work independently and with a team in a fast-paced work environment.
  • Familiarity with Eloqua, Adobe Experience Manager (AEM), WordPress, Adobe Analytics, Dreamweaver, Photoshop, Google AdWords, AdRoll, Social Media channels, and Salesforce.

What We Offer:

  • Competitive salary range of $60,000 - $65,000 depending on experience.
  • Opportunity to work with a high-quality team and contribute to the success of Informa Markets.
  • Professional development opportunities, including training and learning programs.
  • Flexible work arrangements and a supportive work environment.
  • Access to a range of benefits, including paid parental leave, competitive benefits, and more.


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