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Marketing Campaign Specialist

1 month ago

Phoenix, Arizona, United States Grand Canyon Education, Inc. Full time

At Grand Canyon Education, Inc., we're seeking a skilled Marketing Campaign Specialist to drive lead generation and manage digital marketing campaigns.

This role will involve developing and executing strategies across various platforms, working closely with our media team to create comprehensive project plans for campaign launches.

You'll analyze client needs and translate them into effective marketing strategies, manage and optimize relationships with third-party media and affiliate marketing vendors, and develop and execute affiliate marketing plans.

Additionally, you'll collaborate with compliance services to ensure all marketing materials adhere to brand guidelines and legal requirements.

This is a remote work opportunity that offers a flexible work environment and the chance to grow your skills and make a significant impact on our marketing initiatives.

Key Responsibilities:

  • Develop and manage small to medium-scale Paid Search, Paid Social, and Display advertising campaigns
  • Create comprehensive project plans for campaign launches
  • Analyze client needs and translate them into effective marketing strategies
  • Manage and optimize relationships with third-party media and affiliate marketing vendors
  • Develop and execute affiliate marketing plans
  • Collaborate with compliance services to ensure all marketing materials adhere to brand guidelines and legal requirements

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field
  • Proven experience in digital marketing and lead generation campaigns
  • Experience with Google Ads, Facebook Blueprint, or other relevant platforms
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Excellent project management and organizational skills
  • Proficiency in digital marketing tools and platforms
  • Strong communication and interpersonal skills
  • Ability to work collaboratively in a remote environment
  • Certificate in Google Ads, Facebook Blueprint, or other relevant platforms
  • Knowledge of Excel

Why Work at Grand Canyon Education, Inc.:

  • Exceptional workplace benefits, including medical, dental, vision, life, and disability insurance
  • Flexible spending accounts and a 401K savings plan
  • Generous time off plan and 11 paid holidays
  • Paid time off to volunteer in the community or at GCU-sponsored events
  • Education Tuition Discount Program for full-time employees and their families