Marketing Automation Specialist
13 hours ago
Spectrum Reach, the advertising sales business of Charter Communications, Inc., provides custom advertising solutions for local, regional and national clients. With a presence in 36 states and 91 markets, Spectrum Reach creates scalable marketing services driven by aggregated data insights and award-winning creative services.
As a Marketing Automation Specialist, you will support the Customer Engagement team in implementing and optimizing multichannel marketing campaigns across various marketing technology channels. You will be responsible for managing system integrations, API connections, advanced analytic reporting, and providing solutions to best optimize internal resources.
Key Responsibilities:
- Support all efforts to simplify and enhance the customer experience
- Manage marketing automation efforts and processes, researching and implementing the latest best practices and industry standards
- Translate and implement business requirements in marketing automation platforms
- Partner with Salesforce CRM team and platform vendors to develop integration and implementation solutions
- Monitor and/or implement cross-channel lifecycle journeys and campaign operations
- Design and configure journeys using activities within Journey Builder
- Use Automation Studio to execute multi-step marketing and data management activities
- Conduct in-depth database management for list building, data hygiene, and data enrichment activities
- Integrate projects from various platforms, like Pardot and Dunn and Bradstreet, to SFMC
- Manage API integrations
- Track and analyze performance; use data to form insights and test hypotheses
Requirements:
- Fluency in marketing automation and personalization platforms such as Salesforce, Marketing Cloud, Pardot, D&B Datavision or RevUp
- Advanced analytics experience and proficiency in Alteryx and other advanced platforms
- Good knowledge of JavaScript and AMPScript to support personalization efforts
- Knowledge of Audience Management, DMP's and/ or CDP's a plus
- Strong communication skills and documentation skills
- Independent project management skills
- Strong organizational and time management skills
Estimated Salary: $83,900 - $122,000 per year
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