Automotive Marketing Director

2 weeks ago


West Baden Springs, Indiana, United States Wright Buick GMC Chevrolet Full time
Job Overview

Wright Automotive Group is seeking a highly skilled and experienced Marketing Director to lead our marketing efforts and drive sales growth.

The ideal candidate will have a proven track record in automotive marketing, with a strong understanding of digital marketing trends and best practices.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to attract and convert customers.
  • Oversee all aspects of digital marketing, including website management, SEO, SEM, social media, and email marketing.
  • Manage traditional marketing channels such as print advertising, radio, and TV.
  • Analyze marketing data to measure campaign effectiveness and identify opportunities for improvement.
  • Collaborate with sales and service departments to ensure alignment and maximize customer satisfaction.
Requirements
  • Bachelor's degree in marketing, business administration, or related field.
  • Proven experience in automotive marketing, preferably with a dealership background.
  • Strong understanding of digital marketing trends and best practices.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
What We Offer

We offer a competitive salary, benefits package, and opportunities for professional growth.

Wright Automotive Group is an equal opportunity employer.



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