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Digital Product Management Director

2 months ago


Miami, United States BEL USA LLC Full time
About the Role

The Digital Product Management Director will lead a small but agile team responsible for several critical functions, including website migration, conversion rate optimization (CRO), search engine optimization (SEO), and defining new customer experiences. This role requires a strategic thinker with a strong background in e-commerce, digital product development, and team leadership.

Key Responsibilities:

  • Website Migration: Provide support and best practices knowledge in the migration of the existing proprietary website to the BigCommerce platform, ensuring a seamless transition with minimal disruption to customers and business operations.
  • CRO and SEO: Own CRO for the business, focusing on key components such as A/B testing, user behavior analysis, funnel optimization, and implementing data-driven changes to improve conversion rates. Oversee both the technical elements of SEO (including XML Schema, URL structure, redirects, etc.) and content development and deployment strategies to enhance organic search visibility and drive traffic.
  • New Customer Experiences: Define and implement new customer experiences to generate leads, working with technology partners to create tailored experiences for different key segments and ensuring a seamless integration into the overall customer journey.
  • Site Performance: Ensure optimal site performance, uptime, and a smooth customer experience by addressing bug fixes promptly and maintaining robust site functionality.

Requirements:

  • Education: Bachelor's degree in Business Administration, Computer Science, Marketing, Engineering, or a related field.
  • Experience: 10-15 years of relevant experience in product management, including significant experience in a leadership role. Experience in e-commerce and/or the promotional products industry a plus.
  • Skills: Proven experience managing teams, including hiring, mentoring, and developing talent. Experience managing the entire product lifecycle from conception through launch and beyond. Experience with Agile and Scrum methodologies, including leading cross-functional Agile teams. Strong understanding of UX/UI including working knowledge of tools such as xD and Figma.

What We Offer:

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package