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Digital Marketing Specialist

2 months ago


Milwaukee, Wisconsin, United States Association of Equipment Manufacturers (AEM) Full time
{"title": "Digital Marketing Coordinator", "description": "Role Summary

We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team at the Association of Equipment Manufacturers (AEM). As a key member of our digital marketing team, you will be responsible for supporting the development and execution of our digital marketing strategies.

Key Responsibilities
  • Assist in the creation and implementation of digital marketing campaigns across various channels, including email, social media, and paid advertising.
  • Monitor and analyze website analytics and social media metrics to inform marketing decisions.
  • Develop and maintain a strong understanding of our brand voice and messaging to ensure consistency across all digital channels.
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives.
  • Stay up-to-date with industry trends and best practices in digital marketing to continuously improve our strategies and tactics.
Requirements
  • Bachelor's degree in Marketing or a related field.
  • 1-3 years of experience in digital marketing, preferably in a professional environment.
  • Strong understanding of digital marketing principles, including email marketing, social media marketing, and paid advertising.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.
About AEM

AEM is the leading organization in North America advancing construction and agriculture equipment manufacturers and their value chain partners in the global marketplace. We are committed to enabling growth together and building momentum for the equipment manufacturing industry and the markets it serves.

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