Digital Marketing Strategist
4 days ago
We are seeking a highly skilled and experienced Sr. Digital Marketing Specialist to join our team at Sellars Absorbent Materials. As a key member of our marketing team, you will be responsible for designing, implementing, and optimizing digital strategies and campaigns to drive business results.
Key Responsibilities:- Collaborate with the marketing team and agency partners to develop and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Work with the marketing team to establish best practices around data and analytics to inform marketing and campaign effectiveness.
- Measure, report, and optimize digital marketing campaigns against goals (ROI and KPIs).
- Collaborate with the marketing team and agencies on content strategy to drive traffic to and partner sites.
- Monitor and report metrics on social media and Google Analytics to make informed decisions on campaigns and web traffic.
- Strong understanding of digital marketing channels, including email, social media, search engine marketing, and content marketing.
- Experience designing and optimizing digital marketing campaigns.
- Strong analytical skills and understanding of digital metrics and KPIs.
- Ability to communicate effectively across departments.
- Proficiency with MS Office Suite, e-commerce platforms, and social media platforms.
- Bachelor's degree in business administration, marketing, communications, or related field.
- Minimum of 3-5 years' experience in digital marketing, analytics, marketing campaign management.
- Medical insurance
- Flex Spending Account
- Dental
- Vision
- Voluntary Supplemental insurance
- Employee Assistance Program
- Short-term Disability
- Long-term Disability
- 401K (100% company match on the first 4% & total company match of 5%)
Sellars Absorbent Materials is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, age, disability, marital status, sexual orientation, or any other characteristic protected under applicable law.
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