Senior Marketing Manager

4 weeks ago


Lake Mary, Florida, United States Fortrea Full time
Senior Marketing Manager

Fortrea is seeking a Senior Marketing Manager to lead the coordination and execution of tradeshows and online events. This role will be responsible for ensuring seamless operations, effective marketing, and accurate lead management.

The ideal candidate will have 5+ years of experience in event marketing and coordination, with strong organizational and project management skills. They will be able to multitask and manage multiple events simultaneously, while adapting to changing priorities and deadlines.

The Senior Marketing Manager will work closely with internal teams and external vendors to coordinate logistics, manage event registration, and execute marketing campaigns. They will also be responsible for identifying and securing speaking opportunities at trade shows and digital events, and coordinating with internal subject matter experts to prepare presentations and materials.

The selected candidate will have a strong understanding of social media management and content creation, and will be able to develop and execute social media strategies to promote events, webinars, and other marketing activities.

Key responsibilities will include:

  • Tradeshow Coordination: Act as the primary contact for tradeshow organizers, handle all communications regarding registration, speaking opportunities, and logistical requirements.
  • Speaking Opportunities: Identify and secure speaking opportunities at trade shows and digital events, coordinate with internal subject matter experts to prepare presentations and materials.
  • Event Promotion: Coordinate with the marketing team to develop and execute pre-event marketing campaigns to drive interest and booth traffic across various marketing channels.
  • Sales Coordination: Distribute pre-event attendee lists to the sales team in a timely manner to support their outreach efforts.
  • Lead Management: Import event leads into Salesforce and tag them with the appropriate campaign source.

The Senior Marketing Manager will be responsible for providing regular updates and performance reports to stakeholders, analyzing the effectiveness of events and providing insights for future improvements.

Fortrea is an Equal Opportunity Employer and welcomes applications from motivated problem-solvers and creative thinkers who share our passion for overcoming barriers in clinical trials.



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