Content Director for Brand Partnerships

5 days ago

Seattle, Washington, United States Holland America Line Full time

Holland America Line has been a pioneer in the cruise industry since 1873, offering unique experiences that foster destination exploration and personalized travel. Our company is built on a rich history of innovation, with ships featuring cutting-edge amenities and services designed to exceed our guests' expectations.

We are seeking an exceptional Content Director for Brand Partnerships to join our team. This role is based in either Seattle, WA or Miami, FL and reports directly to the Chief Marketing Officer. As a key member of the Marketing and North America Sales department, you will be responsible for driving brand innovation, enhancing consumer engagement, and achieving strategic marketing goals through effective content and partnership strategies.

Key Responsibilities:

  • Develop and execute a comprehensive brand partnerships strategy, roadmap, and planning process to drive significant brand differentiation and innovation.
  • Serve as the strategic point person between the organization and critical brand partners, fostering strong relationships and aligning with partner goals and strategy.
  • Collaborate with commercial and onboard leadership to ensure alignment and successful execution of marketing strategies, supporting implementation that achieves revenue, brand, and experience goals.
  • Create compelling brand narratives and craft differentiated stories that drive competitive advantage and showcase the amazing work across all areas of the organization.
  • Lead social media efforts, developing and executing content plans across channels aligned to the larger marketing calendar, while training teams to maximize content opportunities for storytelling and ensuring social media best practices.
  • Drive differentiation grounded in consumer insights and data, creating brand moments, positioning products, and innovating ideas to grow the business and brand, developing key messaging, and bringing consistent evolution to the business.
  • Oversee multi-channel campaigns to enhance brand visibility and engage diverse audiences, leveraging guest insights to craft bold, relevant, and opportunity-driven messaging that differentiates our product and brand.
  • Collaborate with Marketing & Commercial leadership to shape the content calendar, ensuring resonance with cultural trends and transformative brand messages.
  • Align launch calendar, marketing messages, and creative approach with Direct & Indirect Sales, PR, Onboard Experience, International, and other operating units.

Required Skills and Qualifications:

  • Bachelor's Degree in Marketing, Business, or a related field required.
  • At least 12-15 years of experience in Social Media & Content Marketing at consumer-focused companies or agencies.
  • Leadership experience in a department with multiple direct reports for a Fortune 500 company preferred.
  • Brand management experience beneficial.
  • Experience building relationships with 3rd party brands delivering growth metrics required.
  • Expertise in social media and content marketing for consumer brands essential.
  • Strong analytical skills, ability to evaluate partnerships, content, and activations across several quantitative axes required.
  • Ability to identify and generate big ideas from consumer data/insights, create concepts outside traditional marketing boundaries, and differentiate the brand with message crafting and capturing white space.
  • Critical ability to build rapport and establish strong working relationships across the organization internally and externally.
  • Proven experience leading large-scale campaigns and company-wide initiatives for a brand.
  • Must be willing to travel frequently and work nights and weekends for activations and events.
  • Agile and able to build new processes for a nascent business function.
  • Excellent communication and teamwork skills, embodying the company's culture in daily work.
  • Ability to proactively collaborate across operating units and with colleagues from all disciplines within the company.

Benefits:

  • Cruise and Travel Privileges for You and Your Family
  • Health Benefits
  • 401(k)
  • Employee Stock Purchase Plan
  • Training & Professional Development
  • Tuition & Professional Certification Reimbursement
  • Rewards & Incentives
  • Base Salary Range: $132,300.00-$178,600.00

Estimated Salary: $145,450.00 (avg. range) Note: The estimated salary is calculated based on the title, job description, and location, and may vary based on individual qualifications and experience.

 

Location: Seattle, WA or Miami, FL

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