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Corporate Lead Generation Specialist

2 months ago

Irvine California, United States Xe Full time
About Us:

At Xe, we are passionate about currencies. We offer a wide array of currency services and products, including our Currency Converter, Market Analysis, Currency Data API, and secure Money Transfers for both individuals and businesses.

Utilizing advanced technology, we deliver these services through our website, mobile application, and customer support.

We take pride in being part of Euronet Worldwide, a global leader in secure electronic financial transactions.

As part of their Money Transfer division, Xe and Ria Money Transfer have combined efforts to create the third largest money transfer business globally.

Role Overview:

This position focuses on developing and executing corporate lead generation strategies, demand generation initiatives, and lifecycle email communications.

Your primary responsibility will be to enhance the corporate lead pipeline, converting new users and engaging existing corporate clients to boost transaction volumes.

You will collaborate closely with marketing channel leaders and our global sales teams to drive both acquisition and retention within our corporate customer segment.

Key Responsibilities:
  • Assist in crafting and implementing growth marketing strategies aimed at acquiring and retaining corporate clients.
  • Enhance the conversion rates of inactive registered accounts into active transacting accounts.
  • Increase transaction volumes and revenue from active clients by promoting our products and services through lifecycle communications.
  • Transform corporate leads into digital customers and Marketing Qualified Leads (MQLs) by leveraging both first and third-party data in outbound campaigns.
  • Execute nurture campaigns to engage and convert prospects and leads within the sales pipeline.
  • Support brand activations with effective communications that elevate brand awareness and drive traffic to our digital platforms.
  • Boost lead generation and MQL conversion through content campaigns for digital events and lead generation assets, including white papers, webinars, newsletters, and reports.
  • Collaborate with internal teams and agencies to synchronize campaign audiences and messaging as part of a comprehensive multi-channel strategy.
  • Regularly analyze campaign performance and apply insights for continuous optimization.
  • Ensure compliance with legal and regulatory guidelines in campaign implementation by coordinating with relevant teams.
Who You Are:

Education: Bachelor's degree or equivalent experience in a marketing-related discipline.

Organizational Skills: Exceptional organizational abilities, capable of managing multiple tasks in a fast-paced environment.

Communication Skills: Strong written and verbal communication capabilities.

Creativity: Ability to swiftly generate and execute innovative ideas while maintaining brand consistency.

Analytical Skills: Proficient in organizing, interpreting, and utilizing data to drive growth.

Benefits:
  • Competitive Salary & Discretionary Bonus.
  • Paid Time Off (Vacation, Sick & Public Holidays).
  • Personal Days.
  • Discounted Employee Share Purchase Plan.
  • Retirement Plan options.
  • Comprehensive Health Care Plan (Medical, Dental & Vision).
  • Mental Health and Wellbeing Platform.
  • Volunteering day for a charity of your choice.

At Xe, we strive to create an inclusive workplace that reflects the diversity of our communities. We are committed to ensuring our recruitment practices are accessible and barrier-free for all candidates.