Marketing Automation Specialist
6 days ago
We're Glowbar Inc., a rapidly growing skincare company dedicated to helping people feel confident in their skin. Our innovative approach combines expert estheticians, professional-grade results, and an affordable price-point. With locations across the northeast and national expansion on the horizon, we're committed to maintaining our special glow and continuing to grow as a team of passionate individuals who are dedicated to helping people take care of their skin.
Job RoleThe Email and SMS Marketing Specialist will be responsible for driving revenue via appointments and increasing LTV from members through segmentation, automation, and reporting. This role requires a deep understanding of email marketing best practices, experience working with Klaviyo, and strong analytical skills to execute against Glowbar's Email and SMS strategy.
Main Responsibilities- Email and SMS Execution: Execute against Glowbar's Email and SMS strategy by implementing high-impact initiatives across the client lifecycle that drive bookings and improve member retention.
- SMS Launch: Partner with the Sr. Director of Marketing to launch SMS campaigns and automation, unlocking a new channel to drive bookings and member retention.
- Email Creative: Craft concise and compelling copy in Glowbar's brand voice to support business goals, with solid design sensibilities and experience working with Canva or similar platforms.
- Experience: 3+ years of experience in email marketing for D2C businesses, preferably a retail services business.
- Klaviyo Experience: Experience working in Klaviyo and proven track record of executing successful email and SMS programs in a D2C environment.
- Analytical Skills: Strong analytical skills with the ability to derive actionable insights from data and translate them into revenue-driving initiatives.
The estimated salary range for this position is $70,000 - $80,000 per year. Additionally, Glowbar offers comprehensive benefits including medical, dental, and vision insurance, paid time off, paid sick leave, and more.
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