Digital Marketing Automation Specialist

3 weeks ago


New York, New York, United States Fanatics, Inc. Full time
About the Role:
We are seeking a skilled Digital Marketing Automation Specialist to support the execution and implementation of email and push notification campaigns. This role is hands-on, focused on the setup, production, and deployment of email and push messaging. The ideal candidate will have a strong foundation in HTML/CSS for email development, experience with marketing automation tools, and an eye for detail when it comes to testing and QA.
  1. Email & Push Campaign Implementation
  • Build and execute email and push notification campaigns using pre-established templates, workflows, and content guidelines.
  • Configure and deploy marketing campaigns through email service providers (ESPs) and push notification platforms.
  • Ensure proper audience segmentation, dynamic content, and personalization are applied to all campaigns.
  • Follow a pre-established campaign schedule, ensuring on-time delivery.
  • Edit and customize pre-existing HTML/CSS email templates to fit campaign-specific requirements.
  • Troubleshoot rendering issues and ensure that emails display properly across different devices, email clients, and browsers.
  • Use platforms like OneSignal, Braze, or Iterable to schedule and deploy push notifications.
  • Maintain accurate campaign logs, document QA processes, and provide clear status updates on tasks and deliverables.


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